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PRESIDENT Trump declared Sydney Sweeney’s racy jeans ad is “the HOTTEST” and slammed “woke” companies like “stupid” Jaguar and Bug Light.
He earlier insisted he “loves” the 27-year-old actress’s controversial American Eagle jeans advert after learning that she is a Republican.
In a Truth Social post on Monday morning, the President gushed: “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there.
“It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
Some Maga figures have hailed Sydney’s jeans campaign as the “end of woke advertising”, and Trump took the opportunity to stick the boot in.
He slammed Jaguar for making a “stupid” and “seriously woke” advert – which he branded a “TOTAL DISASTER” – and reminded us of Bud Light’s campaign which featured a transgender influencer and sparked a boycott.
Trump first waded into the debate surrounding Syndey’s ad, which has caused controversy for perceived idealising of certain genetics, on Sunday night.
He was delighted when a reporter told him that the actress is a registered Republican.
Trump said: “Oh, no I love her ad,” before boarding Air Force One in Allentown, Pennsylvania.
The president added: “You’d be surprised at how many people are Republicans.
“That’s one I wouldn’t have known but I’m glad you told me that.
“If Sydney Sweeny is a registered Republican, I think her ad is fantastic.”
The Euphoria star has been registered with the Republican Party of Florida in Monroe County since June 2024, according to public voter records seen by the New York Post.
Her right-wing leaning was revealed on Saturday amid a storm of controversy surrounding an advert she shot for American Eagles jeans.
Critics have compared the add, which declares “Sydney Sweeney has great jeans”, to “Nazi propaganda”.
In one clip, Sydney says that genes are passed down from parents to offspring, “often determining traits like hair color, personality and even eye color“.
She then states: “My jeans are blue.”
In another ad, the actress approaches a billboard featuring her image and the phrase, “Sydney Sweeney has great genes,” which she alters by crossing out “genes” and replacing it with “jeans.”
It’s been claimed that the promotion of Sydney’s blonde hair and blue eye traits suggests they are superior to alternative genes.
The ads sparked a social media frenzy about Western beauty standards and race.
American Eagle doubled down on the marketing campaign despite the intense backlash.
The brand wrote in an Instagram statement on Friday: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans.
“Her jeans. Her story.
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Since the advert was announced, American Eagle’s stock jumped 10 percent, adding about $200 million to the group’s value, according to Vanity Fair.
Many have hailed it as a victory for the anti-woke movement, and hail it as spelling an end to woke advertising.
What is the American Eagle controversy?
JEANS brand American Eagle sparked a social media frenzy and intense controversy with its latest ad campaign featuring Sydney Sweeney.
The series of ads make a play on the words “jeans” and “genes”.
Their most controversial element is the tagline: “Sydney Sweeney has great jeans,” which some have interpreted as implying her blonde hair, blue eye traits are superior to others.
Critics claim that the ads glorify a specific beauty standard and racial ideal.
TikTok videos commenting on the campaign have racked up millions of view, and some of the ad clips have been removed from the brand’s official accounts.
However, American Eagle released a statement defending its campaign, insisting: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans.”
Right-wing figures have hailed the episode as a triumph for the “anti-woke” movement.
The Euphoria star has not commented herself on the controversial ad.
