Newcastle United have unveiled a major new global partnership with Guinness, bringing together two instantly recognisable names with passionate followings across the world.

The deal will see the world-famous Irish stout – alongside Guinness 0.0 – poured throughout St. James’ Park, from the concourses to hospitality lounges, giving Magpies fans a fresh matchday ritual to enjoy.

Guinness had already shown early support for the Toon Army this summer, backing the club’s exclusive fan event in South Korea during their pre-season tour.

Over 250 supporters joined Newcastle players and legends for an afternoon of entertainment, giveaways, and, naturally, a few pints – a celebration of the black-and-white faithful’s spirit, whether at home or on the other side of the globe.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: “Newcastle United and Guinness are two iconic global brands that were destined to unite. They will help us deliver unforgettable experiences for supporters in Newcastle and across the globe.”

Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, added: “Newcastle United is a famous one-city club with a passionate fanbase that transcends geographies to reach into all corners of the world. We are incredibly excited to further scale and deepen our association in football, and kick-off new rituals with the Geordie faithful worldwide.”

From the Gallowgate End to Guinness fans worldwide, the partnership promises to blend football and stout into something special.

How Newcastle Brown Ale will feel about it though… well, that’s a conversation best had over a pint.