Expanding the Emirates Stadium, bumper transfer spending and behind-the-scenes TV shows: How Arsenal's new board members will supercharge the club's future
Share and Follow

An Emirates Stadium expansion, Arsenal players starring in high-profile TV productions and greater transfer spending power.

All three areas are set to be on the club’s agenda after a mighty board shake-up from out of the blue.

Many inside the club were caught unaware by last Friday’s internal email announcing Tim Lewis’ exit as executive vice-chair after 18 years at the club. But quite a few weren’t, having become accustomed to a raft of executive departures of late.

Four new non-executive directors have come in at the same time as Lewis’ exit, and they provide a revealing insight into the club’s direction moving forward.

Here, Daily Mail Sport examines each of their roles and how they can supercharge the club’s short and medium-term ambitions.

Tim Lewis (left) was shown the door last week, with Josh Kroenke (right), son of Arsenal owner Stan, taking up a more powerful role

Tim Lewis (left) was shown the door last week, with Josh Kroenke (right), son of Arsenal owner Stan, taking up a more powerful role

(L-R) Vinai Venkatesham, Raul Sanllehi and Edu have all moved on in recent years, and it is hoped that the new board will bring better long-term stability

(L-R) Vinai Venkatesham, Raul Sanllehi and Edu have all moved on in recent years, and it is hoped that the new board will bring better long-term stability

Arsenal owner Stan Kroenke, pictured here with Mikel Arteta at the LA Rams training facility in 2023, has stepped up his involvement in the club since he took full control in 2018

Arsenal owner Stan Kroenke, pictured here with Mikel Arteta at the LA Rams training facility in 2023, has stepped up his involvement in the club since he took full control in 2018

The first point to note is the growing influence of Kroenke Sports and Entertainment (KSE), which at £15.64billion is far and away the most valuable sports empire in the world – also taking in the NFL’s LA Rams, the Denver Nuggets of the NBA and ice hockey’s Colorado Avalanche.

Each of those teams have ended long title droughts in the last three years, and it’s time Arsenal joined them.

Stan Kroenke acquired a 9.9 per cent stake in Arsenal in 2007, becoming majority shareholder in 2011 and assuming 100 per cent ownership in 2018, and since taking full control, KSE have stepped up their dealings.

Josh Kroenke, the family’s eyes on the ground in London, is said to be gaining power as a result of Lewis’ exit, and three of the four new appointments already work for KSE.

And yet it is the fourth name, Hollywood producer and director Ben Winston, who has stolen the headlines.

The executive producer of The Late Late Show with James Corden, the Grammy Awards and the long-awaited Friends reunion, Winston is, on the surface, an unusual addition to the board of a Premier League giant.

Son of professor and TV presenter Robert Winston, the 43-year-old has worked with a host of A-list names including Elton John, Adele, Harry Styles, Justin Bieber and the Kardashians, while he counts the likes of David Beckham and Tom Cruise among his friends.

Winston has been an Arsenal season-ticket holder for 33 years, and in 2005 started his British production company Fulwell 73 from Islington, north London, down the road from the Emirates.

Ben Winston (centre) took his place in the Arsenal directors' box for the first time on Sunday, sitting next to his father Robert at the match against Manchester City

Ben Winston (centre) took his place in the Arsenal directors’ box for the first time on Sunday, sitting next to his father Robert at the match against Manchester City

Arsenal season-ticket holder Winston counts the Beckhams among his friends and is often pictured with them

Arsenal season-ticket holder Winston counts the Beckhams among his friends and is often pictured with them

He was also the driving force behind the long-awaited Friends reunion, which took place in 2021

He was also the driving force behind the long-awaited Friends reunion, which took place in 2021

Contrary to speculation that Winston has been brought in for celebrity appeal, sources have told Daily Mail Sport that he will be looking to utilise the power of television and marketing to further elevate the Arsenal brand.

That includes the potential for shows on the likes of Netflix or Apple TV featuring players, and more celebrity crossovers.

The club are looking to become more visible globally, particularly in the US where Arsenal have made serious in-roads in recent years.

It is their largest international market commercially, the club’s American popularity reflected by NBC drawing in 2.12million viewers for Manchester City vs Arsenal on March 31 last year, which made it the most-watched Premier League game ever in the United States.

How Winston will go about his brief is intriguing, but he has already had preliminary discussions with both co-chair Josh Kroenke and manager Mikel Arteta.

The lesser-known names on the board have clearer remits. Daily Mail Sport understands one of the target areas for the new board is the Emirates Stadium expansion, and Otto Maly will be leading that charge.

Maly, a trusted figure in Kroenke’s inner circle, is president and director of special projects at Kroenke Holdings and also chairs Maly Commercial Realty. He played a central role in building SoFi Stadium in Los Angeles — a state-of-the-art, 100,000-capacity venue that cost more than £4bn to build and hosts Kroenke’s Rams — as the legal officer overseeing its ownership and operations.

The Emirates was the Premier League’s second-biggest stadium behind only Old Trafford when it opened in 2006 with a capacity of 60,704, but in the two decades since it has slipped behind Anfield, the London Stadium and the Tottenham Hotspur Stadium.

The Emirates Stadium was a shining modern arena when it opened in 2006 but it has slipped down the Premier League pecking order since then

The Emirates Stadium was a shining modern arena when it opened in 2006 but it has slipped down the Premier League pecking order since then

Arsenal can borrow KSE expertise from the stunning, 100,000-seat SoFi Stadium, home to the LA Rams and built at a cost of more than £4bn

Arsenal can borrow KSE expertise from the stunning, 100,000-seat SoFi Stadium, home to the LA Rams and built at a cost of more than £4bn

Revenue generation is crucial to football clubs' ability to bring in star players

Revenue generation is crucial to football clubs’ ability to bring in star players

With revenue generation such a crucial aspect of adhering to Premier League and UEFA financial rules, stadium expansion is a key part of many clubs’ future planning, with Newcastle United also likely to move past Arsenal in terms of capacity within the next decade.

As Daily Mail Sport reported last November, the Emirates can be expanded in a multitude of ways, but each route comes with its own complications. Limitations in the existing structure and location mean a massive overhaul is unlikely.

Instead, it’s understood that a more modest increase of a few thousand seats is the most likely route.

Maly’s involvement signals intent. Earlier this year, he was also chosen by Kroenke to lead a £7.5bn redevelopment of a 100-acre site in Los Angeles, which will include a new HQ for the Rams, apartments, retail outlets and entertainment spaces.

When asked about leading that project, Maly said: ‘If you look at what we’ve done in Inglewood (with SoFi), this is a piece of cake.’ That same confidence now comes to north London.

Also joining the board is Dave Steiner, another trusted Kroenke associate with a strong background in real estate investment and corporate governance. Steiner has been a long-term adviser to the Kroenke family and is expected to assist in long-term strategic planning for both commercial and infrastructure projects.

That again lines up with the Emirates expansion and a more cohesive pipeline between Kroenke HQ in Denver, Colorado and north London, 4,700 miles away.

Meanwhile, Kelly Blaha, currently senior vice-president of sports finance at KSE, brings a robust financial background and has extensive experience in auditing.

Kroenke's LA Rams won their first Super Bowl for 22 years in February 2022, on home turf at SoFi

Kroenke’s LA Rams won their first Super Bowl for 22 years in February 2022, on home turf at SoFi

Four months later, Kroenke's Colorado Avalanche of the NHL broke a 21-year trophy drought by winning the Stanley Cup

Four months later, Kroenke’s Colorado Avalanche of the NHL broke a 21-year trophy drought by winning the Stanley Cup

And by 2023 it was a hat-trick for Kroenke teams, with the NBA's Denver Nuggets claiming their first championship since being founded in 1967

And by 2023 it was a hat-trick for Kroenke teams, with the NBA’s Denver Nuggets claiming their first championship since being founded in 1967

She isn’t being brought in for help with PSR compliance — Arsenal are not falling foul of either the Premier League or UEFA rules, with new chief executive Richard Garlick, promoted from managing director, one of the leading experts on PSR having previously been director of operations at the Premier League.

Sources insist Blaha will focus on long-term financial planning, not regulatory firefighting, and, if successful, will be able to open up a transfer treasure chest to keep Arsenal battling at the top for major honours.

All four of the new directors are expected to be here for the long haul, putting an end to the recent turnover in the boardroom.

It makes for an intriguing new era at Arsenal, which has the Kroenke ownership model at the heart and centre of it all.

Share and Follow
You May Also Like

Inside Manchester United’s Youth Initiative: Preventing Another Moises Caicedo Oversight and the Focus on Cristian Orozco After Sir Jim Ratcliffe’s ‘Next Kylian Mbappe’ Remark

Cristian Orozco is the latest example of Manchester United’s drive to unearth…

Fans Demand Removal of Concrete Walls Near Pitches After 21-Year-Old Billy Vigar’s Tragic Death – Tributes Pour in for Former Arsenal Academy Player, Flowers Left at His Club

Football fans have launched a petition to ban brick walls being placed…

Cole Palmer Engaged in Unusual ‘Cold Palmer’ Trademark Dispute with Renowned French Vineyard

Cole Palmer has found himself in a legal tussle most football fans…

Newcastle Insider: The Real Reasons Behind William Osula’s Failed Departure, Financial Gain from Yoane Wissa’s Setback, PIF’s Decision Against Funding a New Stadium, Top Four Candidates for Vice-Captain, and A Scouting Meeting to Secure Top Talent – By Craig Hope

It was Newcastle’s Saudi owners who pulled the plug on William Osula’s…

Get to Know the Wives and Girlfriends of the USA Ryder Cup Team Making Waves in New York This Week

With the 2025 Ryder Cup set to tee off this week, the…

Eberechi Eze Mural Unveiled Near Emirates Stadium as Arsenal Transfer Nears

Arsenal fans clearly can’t wait for Eberechi Eze to join their ranks.…

The Ryder Cup Kicks Off Today Amid High Tensions: Key Details on Trump’s Involvement, Rory McIlroy’s Rivalry, and an Energetic Crowd

There were storms raging above the crowded tent when Rory McIlroy took…