Build the brand.

New Jets head coach Aaron Glenn’s primary goal in his debut NFL draft leading the team was to select players who aligned with the team’s identity. After the conclusion of Day 3 on Saturday, Glenn expressed satisfaction with their selections.

He emphasized the importance of choosing individuals who embody the team’s values and culture, starting from free agency through the draft. Glenn stressed the significance of intentional decision-making in recruiting both players and coaches who seamlessly integrate into the organization. By prioritizing cohesion, he believes that despite outward differences, everyone shares a common core.

What is that brand?

Glenn outlined the characteristics he seeks in players: toughness, physicality, aggressiveness, and resilience. By consistently adding individuals with these traits to the team, he envisions the team’s identity manifesting on the field.

Time will tell if the Jets landed players who can live up to Glenn’s hopes and turn the Jets from perennial losers to a playoff team.

The Jets landed seven players in this NFL draft, including four on Saturday.

On Day 3, they drafted Georgia wide receiver Arian Smith and Alabama safety Malachi Moore in the fourth round and then two players from Miami in the fifth round, linebacker Francisco Mauigoa and edge rusher Tyler Baron.

Those four players joined the picks from the first two days: tackle Armand Membou, tight end Mason Taylor and cornerback Azareye’h Thomas.

Follow The Post’s live coverage of the 2025 NFL Draft

The players taken on Saturday can provide some depth for the Jets. Glenn cited his experience as the Lions defensive coordinator last season when they had plenty of injuries as an example of needing guys who may be further down the depth chart.

“You need good, quality depth on your team,” Glenn said. “I went through the injury bug last year. If anything happens to any of our starters, these guys will be able to come in and play for us.”

The Jets went offense first on Saturday before then taking defense the rest of the day. Smith ran a 4.36 in the 40-yard dash and can take the top off of defenses. The main criticism of him is that he had 10 drops last year for the Bulldogs, but both Glenn and general manager Darren Mougey said the Jets feel like he is willing and able to improve in that area.

The Jets then made the first of two trades Saturday, sending a fifth-round pick (145) and a sixth-round pick (207) to the Eagles in exchange for a fourth-round pick (130), where they took Moore.

Moore was a four-year starter for Alabama, first in the “star” position where he was a nickel corner and then last year as a safety. He was a team captain for the Crimson Tide.

He said former Alabama coach Nick Saban advised him to switch positions last year to show his versatility to NFL teams.

Follow The Post’s live coverage of the 2025 NFL Draft

“A fast, physical, relentless player who’s going to compete his tail off for as long as it takes every practice, every game,” Moore said describing himself. “Somebody who’s well prepared and is a fearless competitor.”

Glenn said he spoke to Lions safety Brian Branch, who played at Alabama with Moore, before the draft.

“The first thing that came out of his mouth was ‘dawg,’ ” Glenn said. “When you hear that, that gets you excited about the player. Then, getting the chance to watch him on tape and see exactly how he operates, he fits us to a ‘T.’ I’m excited to have that player. He has some versatility.”

The Jets then took Mauigoa in the fifth round, who can be an immediate contributor on special teams and can back up Quincy Williams and Jamien Sherwood. Mougey made another move in the fifth round, trading a sixth-round pick (186) and a 2026 fifth-round pick to the Ravens in exchange for a fifth-round pick (176) and a 2026 sixth-round pick. They took Baron at 176. Baron began his career at Tennessee and transferred to Miami. The Jets feel like he can develop as a pass rusher under their coaching.