Airbnb price gouging: Altadena family who lost their home to Eaton Fire faces 43% increase in short-term rental
Share and Follow

An Altadena family that lost their home in the Eaton Fire are among the many wildfire victims who have been victimized by illegal price gouging.

The Skidmore family quickly found refuge at an AirBNB in Pasadena this week after they were displaced by the Eaton Fire. They lost everything.

“My kids are great kids and they’ve grown up in that house and that was their place and they’ve lost their place,” Warren Skidmore said. “They’ve lost their little havens they’ve made for themselves,”

While trying to find more permanent, long-term housing, they noticed the price of their temporary home Airbnb went up 43.2% for the following week. That would be illegal price gouging.

Under California law, during an emergency, businesses are only allowed to increase prices by up to 10 percent.

“During the state of emergency like there is currently in effect Ventura county and Los Angeles county, it is illegal — you cannot do it,” said California Attorney General Rob Bonta. “It’s unlawful. It is a crime punishable by up to a year in jail and $10,000 fines.”

Airbnb is partnering with 211LA to provide free housing for up to seven days for those that have been replaced.

“Luckily there’s laws. We’ve reported anything that we’ve seen, and scams as well — accommodation scams — we’ve seen lots of those,” Skidmore said.

Thousands of displaced people need homes. Real estate agents like Greg Krappman are seeing the demand.

“We are seeing people, applicants, bidding up the price, offering to prepay, oftentimes prepaying an entire year to lease in order to be competitive,” ” Krappman said.

Price gouging protections will stay in place for at least 30 days.

You can report scams our price gouging at oag.ca.gov/report.

Copyright Ā© 2025 KABC Television, LLC. All rights reserved.

Share and Follow
You May Also Like
Anti-ICE agitators clash with federal agents at Minneapolis hotel, as agents deploy tear gas, flashbangs

Protesters and Federal Agents Confront Each Other at Minneapolis Hotel, Utilizing Tear Gas and Flashbangs

In Minneapolis, a volatile situation unfolded overnight as authorities arrested multiple individuals…
Tiger Woods scores another pay day with clothing brand raking in cash

How Tiger Woods’ Apparel Line is Dominating the Fashion Game and Boosting His Earnings

Tiger Woods’ golf clothing line is setting its sights on collaborating with…
Protesters surround Minnesota hotel in wake of Alex Pretti shooting

Demonstrators Gather Outside Minnesota Hotel After Alex Pretti Shooting

In a dramatic display of unrest, a wave of anti-ICE demonstrators converged…
Private jet carrying 8 crashes at airport in Bangor, Maine. Here's what we know.

Tragic Private Jet Crash at Bangor Airport: Key Details on the Fatal Incident Involving 8 Passengers

A Bombardier Challenger 600, carrying eight individuals, met with disaster Sunday night…
Macron says children's brains are 'not for sale,' urges fast-track to ban social media for kids under 15

Macron Urges Swift Action to Ban Social Media for Kids Under 15, Declares Young Minds ‘Not for Sale

France is on the verge of implementing a ban on social media…
Powerhouse agency CAA enters the high-stakes venture capital world

CAA Ventures into High-Stakes Arena: A Game-Changer in the Venture Capital Landscape

CAA, the renowned talent agency, is boldly venturing into the competitive arena…
Sandra Bullock's Blind Side costar 'fighting for his life' in hospital

Heartbreaking Update: Sandra Bullock’s ‘Blind Side’ Co-Star Hospitalized in Critical Condition

Quinton Aaron, the towering actor recognized for his role alongside Sandra Bullock…
Videos show deadly Minneapolis shooting and political leaders reach different conclusions

Minneapolis Shooting Sparks Controversy: Political Leaders Divided Over Video Evidence

Critics have taken aim at the Trump administration’s rationale for a recent…