Advocacy group at the forefront of pushing woke capitalism plans on softening its approach
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The Human Rights Campaign, an organization known for promoting woke capitalism, is reportedly intending to adopt a more moderate stance, according to sources familiar with the matter.

Corporate sponsors who complained directly to the organization about it being overtly political in pushing its agenda say the group is telling them it will refocus its efforts on its core mission as an LGBTQ+ civil rights organization.

HRC may be best known for its Corporate Equality Index, a score that grades companies’ adherences to racial and gender preferences in hiring.

Increasingly, companies are no longer taking part in the survey following court rulings that racial preferences are illegal and the Trump administration’s efforts to enforce ­colorblind hiring practices.

But companies that maintain ties to HRC are demanding less overt politicking, people with knowledge of the matter say.

They are being told by HRC reps that the group is moving in that direction.

“We want them to get back to being a civil rights group,” said one exec at a major bank in charge of the firm’s relationship with HRC. “They told us they will. HRC did good things, like helping to mobilize to legalizing gay marriage. But they went too far on politics.”

An HRC rep didn’t return a request for comment.

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