On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green “A” has already sparked backlash from residents and critics who compared it to a math textbook publisher’s logo.

Rep. Chip Roy, R-Tex., blasted the project during an appearance on The Will Cain Show saying city leaders “want to go spend a million dollars on a rebrand, get rid of a cross and make it some sort of, you know, a woke-looking band emblem.” 

He accused the Texas city officials of prioritizing symbolism over safety. “We have people in Austin who don’t get their 911 calls answered. You have people that have seen an increase in crime in Austin because they were going after, gutting and cutting the police force.”

The rebrand dates back to 2018, when the City Council voted to establish a “consistent and clear brand” across city departments. Austin currently uses more than 300 different logos, according to a City of Austin press release.

The City of Austin’s original seal is pictured. The city is phasing out the emblem as part of a $1.1 million rebranding effort. (Courtesy City of Austin, Texas)

Jessica King, Austin’s Chief Communications Director, said, “The logo itself reflects the hills, rivers, and bridges that serve to connect us to one another. The colors were inspired by our surrounding environment – violet crown skies and the green canopies of our parks and trails.”

Designer DJ Stout of Pentagram admitted the process was “the ultimate design by committee” and that “Austin is a little liberal island, politically.”

Residents blasted the redesign online. “The new logo sucks. It looks like a homeless tent,” one told KXAN. Others called it “a bad biotech’s company rebranding,” while Chron notes one Instagram user simply wrote, “Bruhhhh.”

Marketing professor Chris Aarons offered perspective to KXAN. “The Coca Cola was just a script, but it’s a beautiful script. But over 120 years, they made it mean happiness. It is really what the entity makes that logo mean at the end of the day.”

The City of Austin and Pentagram Austin did not immediately respond to Fox News Digital’s request for comment.