Blake Lively claims $161 million in damages due to ‘It Ends With Us’ smear campaign
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Blake Lively has revealed that she incurred a massive financial loss of $161 million, a consequence of a defamation campaign targeting her during the promotion of “It Ends With Us.”

According to Variety, Lively’s legal team claims this campaign severely damaged her reputation, resulting in substantial financial setbacks. They calculate her losses at $56.2 million in both past and potential future earnings across acting, producing, speaking engagements, and endorsements. Additionally, her haircare brand, Blake Brown, is alleged to have suffered a $49 million hit, while her beverage ventures, Betty Buzz/Betty Booze, reportedly endured a $22 million loss.

Furthermore, her lawyers argue she has faced reputational damage amounting to at least $34 million, as reported by the outlet.

Based on the claim of $161 million in damages, Lively’s legal representatives are pushing for punitive damages amounting to at least triple that figure.

The detailed loss estimates were shared with the defense in July, following Lively’s lawsuit filing on December 31, 2024.

Lively’s attorney didn’t immediately respond to Page Six’s request for comment.

The “Gossip Girl” alum is embroiled in an ongoing lawsuit against her “It Ends With Us” director/co-star Justin Baldoni and his Wayfarer Studios for allegedly sexually harassing her while filming the 2024 drama. Baldoni has vehemently denied the accusations.

She’s also suing Baldoni’s publicity team for allegedly masterminding a smear campaign against her following her allegations. Her claim against Jed Wallace, a social media public relations expert, was dismissed in July.

Baldoni countersued Lively and her husband, Ryan Reynolds, for extortion and defamation in January. However, a judge threw out his $400 million suit in June.

Last week, the countersuit came to a conclusion after US District Court Judge Lewis Liman — who’s overseeing the case — entered a final judgment stating that Baldoni and his co-plaintiffs had declined to file an amended complaint in their countersuit against Lively and Reynolds.

Liman said he had contacted all parties in mid-October to warn them that he would be entering a final judgment to conclude the case, noting that Lively was the only one to respond.

The actress asked that her request for legal fees remain active, which Liman granted.

Baldoni’s attorney, Bryan Freedman, told Page Six that the actor and his Wayfarer Studios team intentionally opted not to file an amended complaint.

“No deadlines were missed,” Freedman stressed. “Our clients chose not to amend their complaint to preserve appeal rights.”

“In the meantime, we are focusing on Ms. Lively’s claims,” Freedman added.

He also noted that he and his team “remain fully committed to pursuing the truth through every legal and factual avenue available” and “look forward to [their] day in court.”

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