Brace Your Wallet: Super Bowl Party Expenses Reach Unprecedented Heights in 2023

Organizing a Super Bowl bash is no easy task and certainly doesn’t come without a hefty cost.

As the big weekend approaches, the most affordable tickets hover around $5,000, making a home-viewing party the more economical choice for football enthusiasts.

Yet, opting for the home route doesn’t necessarily equate to a bargain.

Over the years, the expenses associated with hosting a Super Bowl gathering have been on the rise.

To cover just the essentials for a group of 10, you can expect to spend approximately $166, reflecting a 7.2 percent increase from the previous year.

This price includes all the non-negotiable super bowl snacks and drinks: beer, soda, chicken wings, chips, and a veggie tray.

Chicken wings jumped in price the most from last year, seeing a 24.6 percent bounce. The meat has gotten more expensive since last year due to higher feed and labor costs, supply chain disruptions, and outbreaks of poultry diseases reducing supply.

Meanwhile, veggies got 19.1 percent more expensive, and chips got 5 percent pricier.

Throwing a Super Bowl party is no small feat, and it certainly doesn’t come with a small price tag 

Surprisingly, soda stayed the exact same price, and beer only bumped up 0.9 percent from 2025.

Fans in Los Angeles, California, are spending the most nationally on Super Bowl parties, with the price of hosting coming to around $280.

Fresno’s Super Bowl grocery list is also expensive, coming to around $216 on average – meaning hosts are spending over 15 percent of their weekly budget on party supplies.

Elsewhere in the US, Louisville, Atlanta, Tampa, and Miami are home to some of the most expensive celebrations  

The price jumps this year can be explained by inflation, which currently sits at 2.7 percent – meaning that, on average, goods and services are about 2.7 percent more expensive than they were a year ago, eroding the purchasing power of money. 

President Donald Trump’s tariffs also play a role, as they have caused grocery store bills to soar, with higher import costs for products like fruits, vegetables, and meat being passed directly onto consumers.

PepsiCo shocked snackers earlier this week when they announced – conveniently just before Super Bowl Sunday – that prices of some of Americans’ favorite snacks are to be cut. 

The company, which makes popular brands like Doritos, Lays and Cheetos, is slashing the cost of its snacks by up to 15 percent in response to customer complaints that they have become too pricey.  

In order to tick just the most basic boxes, a party for 10 people would end up costing around $166 – a 7.2 percent increase from last year’s total 

In a release Tuesday, CEO Rachel Ferdinando said that she’s ‘spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain’ and that ‘lowering the suggested retail price reflects our commitment to help reduce the pressure where we can.’

US shoppers will start seeing the updated prices in stores this week, just ahead of Sunday’s Super Bowl – one of the busiest times for snack purchases.

The products will feature new labels highlighting the lower costs. 

PepsiCo noted that grocers ultimately set the price, ‘so what you see in‑store may vary,’ the company said, but shoppers might ‘see even greater savings depending on the store.’