The CEO of Camping World, a national RV dealer with stores in 200-plus locations, is defying yet another city’s threat of legal action over the store’s signature, massive, 40 feet by 80 feet American flag that waves outside the dealership.

Marcus Lemonis is responding to a request from the city of Sevierville, Tennessee, to remove a 100-foot flagpole on its property “in violation of the Municipal Zoning Ordinance,” according to a letter from the city that Lemonis posted to X.

“[T]he flag and flag pole aren’t coming down,” Lemonis wrote on X, along with a copy of the city’s letter. “It’s currently our standard flag pole of 130 and flag is 40×80. We are excited to continue to send all the new tax revenue from the 20 million dollar facility we built in your town on former farmland.”

A giant U.S. flag flies atop a 130-foot-tall flag pole outside RV retailer Camping World’s French Camp, California, location.

It is not the first time Lemonis has defied orders to remove the huge Camping World flags; he has had similar experiences across the country and even takes on daily fines in some areas.

“I do it because I believe in it. I’m an immigrant in this country,” Lemonis  told “The Bottom Line.” “This country gave me an opportunity to earn a living and to employ 13,000 people. I just choose to have a big flag because I’ve had one since I was a little kid.”

He argued that the city’s crackdown on his patriotism is one example of how local governments harm business and represents “a small example of why things [get] more expensive.”