The chief executive of an Italian salami and prosciutto company died in a helicopter crash in north-central Italy on Wednesday, along with two other victims.

Lorenzo Rovagnati, who was the chief executive of the Rovagnati food company, in Noceto, near Parma, when his helicopter crashed, according to Biassono Mayor Luciano Casiraghi.

Video of the scene shows heavy fog around the area. The crash happened on the grounds of Castelguelfo di Noceto, a medieval castle owned by the Rovagnati family.

“I can’t believe it: a sad day for Biassono,” Casiraghi said in a Facebook post translated to English. “This evening, the mayor of Noceto called me and I learned with shock and deep sadness the news of the untimely demise of our fellow citizen Lorenzo Rovagnati, due to a tragic accident in Castelguelfo.”

The helicopter crash took place in Noceto, near Parma, Italy. (Associated Press)

“We will never forget him and we will always be grateful!” the mayor said. “What I can say is: we are united in the pain of the tragic demise of our fellow citizen Lorenzo and we express closeness to the family.”

Rovagnati produces various types of salumi, or Italian antipasto meat, including proscuitto, salami and mortadella. 

“Italian salumi is one of the foods that heavily represents Italian food culture and its values,” Rovagnati’s American website reads. “All our products are made with the typical methods of the Italian tradition: steam cooking, curing or brick oven cooking that preserves the properties and natural characteristics of the meat, by ensuring at the same time a high digestibility.”

Footage of the scene of the crash shows heavy fog around the area. (Associated Press)

Authorities are investigating the crash. Fox News Digital reached out to Rovagnati for comment.

The Associated Press contributed to this report.