HomeUSControversial Pro-ICE Billboard Surfaces in San Francisco as Super Bowl 60 Nears

Controversial Pro-ICE Billboard Surfaces in San Francisco as Super Bowl 60 Nears

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In the bustling heart of San Francisco’s Fisherman’s Wharf, a new digital billboard has sparked a wave of mixed emotions among locals and visitors. The advertisement, which openly expresses support for the U.S. Immigration and Customs Enforcement (ICE), has become a focal point of debate and discussion.

While the billboard stands prominently, its message has not been universally welcomed. “It made me sick to my stomach,” expressed Karen Guerrero, a visitor from Chicago. She elaborated on her concerns, noting, “It puts fear in me—that it’s desensitizing people to think that it’s OK to be people hurting people.”

Conversely, others view the advertisement through a different lens. Scott Yurt, also from Chicago, shared his perspective: “They have a job to do too. That’s it. I don’t have a problem with them.” His remarks underline a sentiment that not everyone sees the billboard’s message as problematic.

This controversy comes at a time when immigration issues remain a hot-button topic across the nation. In related news, officials have confirmed that no ICE immigration operations are planned in the Bay Area during the Super Bowl, a decision that may influence the ongoing public discourse.

“They have a job to do too. That’s it. I don’t have a problem with them,” said Scott Yurt of Chicago.

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The billboard reads, “Defensive Player of the Year: ICE.”

A group that calls itself “American Sovereignty” is behind the billboard. ABC Bay Area affiliate KGO tried to reach out to them to learn more about their motivation, but have not been able to reach anyone.

In San Jose, dozens of people marched against ICE Monday. Community groups, immigrant rights, labor unions and more. They say they have a unified message — that ICE is not welcome in the Bay Area.

“I’m worried for my neighbors. I’m worried about what is happening. I’m worried to see it escalating here,” said Michelle Merrill of Santa Clara.

With the Super Bowl just days away, concerned residents here say they will work every day to get their message out.

“We have a ‘Week of Action’ during the Super Bowl. The point of this ‘Week of Action’ is to send a message not only to Kristi Noem — that she’s not welcome here — but also that ICE is not welcome in this community,” Joao Paulo Connolly, Silicon Valley Rising Action Organizing Director.

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