Shoppers are unimpressed with the $429.99 price tag on a gas pizza oven available at Costco.

Shopping expert Laura Jayne Lamb enthusiastically discovered a 16-inch Ooni Koda pizza oven while shopping at Costco earlier this year.

Lamb, who goes by costcohotfinds on Instagram, revealed that it was the first time she had ever seen that product at Costco in a March 22 video.

The Costco expert claimed the oven ‘makes pizza that tastes just like it’s wood-fired,’ adding that it was perfect for ‘backyard pizza nights.’

‘You can cook a Neapolitan-style pizza in just over a minute,’ Lamb said in her video.

But despite its delicious results, the price is ‘way too much’ in the eyes of multiple pizza fans.

‘430? No thanks. I rather stick with Costco pizza. Lol,’ an Instagram user wrote.

‘It is so hard to use. Also it is really expensive not really worth it,’ another shopper responded.

Costco is currently selling an Ooni Koda-brand 16 Gas Pizza Oven. Despite the retailer’s ‘online only’ label, the product was spotted in a store

Social media users insisted they would not buy the pizza oven do to its $429.99 price tag

The gas pizza oven currently holds an average five-star rating on the Costco website despite the high cost.

‘Merging an impressive design with the ease of gas cooking, Koda 16 features a broad opening, a large cordierite stone baking surface, and a cutting-edge L-shaped burner,’ the product description stated.

It also has folding legs for easy transport and storage, but a propane tank is not included.

A few Instagrammers who already own the pizza oven gave positive reviews about the product.

‘I’ve owned this for more than 2 years, and it creates amazing pizza. There is a bit of a learning curve at first, but it’s absolutely worth it!,’ a customer commented.

‘We have it hooked up to a natural gas line and love it!,’ another person wrote.

Although Costco price complaints have been recent, the Koda 16 oven on the brand’s own website is much higher at $599.

Customers also have the option to purchase an Ooni Koda 16 Essentials or Ultimate Bundle, which cost $679 and $849, respectively.

The 16-inch pizza oven currently has an average five-star rating on the Costco website

Costco is offering a few other pizza ovens in stores, including a 12-inch Ooni Koda.

However, the priciest is the Forno Venetzia Pronto-brand wood-burning pizza oven, which costs $2,499.99 online. 

Costco users who prefer the retailer’s pizza at its food courts can purchase a slice for $1.99.

Whole 18-inch pizzas are also available for $9.95, and customers can call ahead, according to Country Living.

For Costco members not inclined to visit the food court, they can grab a popular Kirkland-brand Signature Combo Pizza, which made its return to stores in March 2024.

The $16.99 pizza is covered in various toppings like sausage, mushrooms, onions, and green peppers.

The Combo Pizza became a fan favorite when it was added to food court menus in the 1990s, and customers were furious when the retailer stopped offering it.

Costco claimed it removed the pizza due to cost concerns, but it didn’t stop over 18,000 petitioners from threatening to cancel their memberships as a result.

Costco fans were excited to learn the retailer brought back its Kirkland-brand Signature Combo Pizza in March 2024

The membership warehouse chain caused an uproar after announcing its decision to raise its membership fees and remove Pepsi beverages.

However, these changes did not affect its number of customers too severely.

The retailer confirmed it earned $1.19 billion in membership fees during its second quarter, up from $1.11 billion during the same period last year.

Footfall also increased by 5.6 percent in the US, but Costco CEO Ron Vachris believes customers will be more selective with products if tariffs and inflation continue to grow.

‘We believe that the member is probably as much focused now on quality, value and newness as they have been for quite some time,’ CFO Gary Millerchip said during an earnings call.

‘They are still showing that willingness to spend, but they’re being very choiceful where they’re spending their dollars.’