After a screeching U-turn on its controversial logo, Cracker Barrel has now quietly scrapped a dedicated Pride page on its website.

‘Our LGBTQ+ Alliance & DEIB Team at Cracker Barrel is committed to celebrating you for who you are. Our main goal is to ensure that Pleasing People includes everyone,’ stated the Pride page that Cracker Barrel has since taken down.

The URL now redirects visitors to its ‘Culture & Belonging’ page, revised to speak more broadly about company culture. 

Additionally, Cracker Barrel has eliminated references to employee resource groups, encompassing LGBTQ+ and Diversity, Equity, Inclusion, and Belonging efforts, from various sections of its site. 

According to a company representative, these alterations are part of website revisions related to a shift in sponsorships focusing on corporate giving programs, aiming at addressing food insecurity and minimizing food waste. 

The move follows a firestorm over Cracker Barrel’s first logo redesign in 48 years.

Cracker Barrel has a long and controversial history with LGBTQ+ issues This included a policy to fire employees who did not demonstrate ‘normal heterosexual values.’

The chain only began celebrating Pride Month on social media in 2018, and even then, conservatives accused it of ‘caving to the mob,’ sparking backlash from some of its more traditional customers. 

Social media users believe the fate of Cracker Barrel rests in Sydney Sweeney’s hands. On X, this mocked up photo of her ¿ which appears to have been created using AI ¿ has also gone viral

Cracker Barrel launched a new logo on August 19, only to change it back days later

This latest website purge appears to mark another pivot away from publicly promoting LGBTQ+ initiatives.

It follows the logo controversy, which  began last Tuesday (August 19) when the chain debuted a new logo for the first time in 48 years. The redesign removed the image of an old man leaning against a barrel and left just the name in a new font.

It also eliminated the pinto bean shape behind the name, a nod to one of the original side dishes offered when Cracker Barrel first opened in 1969.

Critics said the changes stripped away the brand’s character and charm, and the backlash cost the company nearly $100 million in market value last week. 

Some critics compared the rebrand to Bud Light’s infamous Dylan Mulvaney campaign. 

Memes showed Mulvaney alongside the ‘new’ logo, or with her Bud Light cans swapped for the barrels axed from Cracker Barrel’s design. 

Another viral edit put Sydney Sweeney in a T-shirt with the old logo, with captions declaring she was the only one who could ‘save Cracker Barrel.’ 

Even President Donald Trump weighed in on the change, telling Cracker Barrel bosses to scrap the new logo. 

Cracker Barrel quietly axed its Pride webpages following its logo redesign fiasco

The Pride webpages included information on LGBTQ+ and Diversity, Equity, Inclusion and Belonging groups

CEO Julie Felss Masino claimed fans were responding positively to Cracker Barrel’s modernization

Cracker Barrel ultimately capitulated, announcing a return to the classic design on Tuesday, a week after it was unveiled.

The controversy over the new logo comes as the company overhauls its 650 restaurants nationwide, swapping rustic southern-style interiors for a modern look. 

The redesign — the chain’s first in 48 years — removes the iconic old man leaning on a barrel as well as the pinto bean shape behind the name, a nod to one of the original side dishes offered when Cracker Barrel opened in 1969. 

Critics say the changes stripped away the brand’s character and charm. 

President Donald Trump weighed in on the change, demanding the chain ‘go back to the old logo’ and ‘admit a mistake based on customer response.’ 

The chain defended the revamp decision before scrapping it — leading to a 2.3 percent jump in shares.

‘We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘old timer’ will remain,’ the company said.

The chain will continue to work on modernizing all its restaurants — which has also ignited backlash.

CEO Julie Felss Masino claimed customers and employees liked all the changes — and that managers in Florida repeatedly asked her when their restaurants could be updated.

Of the changes to its website, Cracker Barrel said: ‘In connection with the company’s brand work, we have recently made updates to the Cracker Barrel website, including adding new content and removing out-of-date content.

‘Several months ago, the company also made changes to our Business Resource Groups that now focus all sponsorships or events on our corporate giving initiatives: addressing food insecurity, supporting community needs through food, and reducing food waste.’