WASHINGTON — After uproar surrounding Cracker Barrel’s initial logo change, the chain is going big on breakfast to try and win back customers. 

As part of Friday’s National Pancake Day, Cracker Barrel is offering customers all-you-can-eat pancakes for $5 at all of its 660 locations. 

Rewards members can even skip the rush and get the deal early on Thursday, Sept. 25, too. 

But that’s not the only offer from the griddle that Cracker Barrel is serving up. 

Declaring itself the “Unofficial sponsor of the pancake block,” any customers who wear their favorite team’s football jersey or bring a same-day game ticket will get a free side of pancakes with an entree purchase throughout October. 

The company is trying to bounce back from a slump linked to the national uproar over its failed logo change and store remodeling plans. 

Officials say the incident led to an 8% drop in visitors to its restaurants. 

While Cracker Barrel isn’t the only company serving up a deal for National Pancake Day on Friday, they do appear to be the only major nationwide chain with an all-you-can-eat offer for the occasion. 

Perkins American Food Co., which rebranded from Perkins in 2024, is giving guests who visit a participating restaurant on Sept. 26  in their pajamas and mention National Pancake Day a free small stack of buttermilk pancakes with any purchase. The offer is valid for dine-in orders only. 

For nearly two decades, IHOP has celebrated its National Pancake Day in March. So, while the chain gives away free pancakes and raises money for charity then – they aren’t offering deals on the September National Pancake Day.