Fans were stunned to discover high-quality beauty dupes available for low prices at Dollar Tree.

Shopping specialist Sarah Nichole recently showcased a collection of 20 affordable beauty dupes from Dollar Tree. These dupes resemble products from popular brands such as Olay and e.l.f. cosmetics, offering budget-friendly alternatives for beauty enthusiasts. The demonstration was presented in a TikTok video, providing viewers with access to cost-effective options for their beauty routines.

However, unlike those well known items, the dupes only cost $1.25 per product.

‘These Dollar Tree Dupes will save you SO much money!,’ Nichole wrote in her clip description last week.

‘Wow I didn’t know the dollar tree had so many dupes,’ a fan responded.

‘Hands down best dollar tree dupe video,’ another commenter wrote. 

Nichole claimed she found the products in a newly opened store, but she did not clarify the exact location.

Some of the Dollar Tree product brands featured in the video are B-Pure, Personal Care, and XtraCare. 

Shopper Sarah Nichole showed off 20 beauty Dollar Tree beauty dupes, including a $1.25 Glow Up Brush resembling a $9 e.l.f. product

Eight products featured in Nichole’s video are from B-Pure, including the ballerina-colored Glow Up Brush. 

The product, which has been praised by other social media users, is strikingly similar to e.l.f.’s $9 Halo Glow Beauty Wand.

Five XtraCare items also resembled products released by the Clean & Clear, Vaseline, Aveeno, Dove, and Summer’s Eve brands.

One of these products is the Morning Fresh Facial Scrub, which resembles Clean & Clear’s Morning Burst cleanser, which is worth $6.37 at Walmart.

Nichole also showed two Nuvel brand face cleansing products could also serve as Clean & Clear substitutes.

The Personal Care-brand hair conditioner is a notable product due to its resemblance to the 3 in 1 Leave In conditioner from Sun Bum.

The pricey conditioner costs over $10 at most retailers, and is available to buy on the brand’s website for $17 a bottle.

Other Dollar Tree dupes from Nichole’s video include retinol renewing serum, cleansing cloths, deodorant, and hair spray.  

Dollar Tree is selling a $1.25 Personal Care-brand conditioner that is similar to a $17 bottle of conditioner from Sun Bum

Nichole’s video comes after Cortney Dryden went viral for showing off dupes of Glow Recipe-brand products.

The B-Pure skincare items were worth only $1.25 each.

According to Glow Recipe’s website, its skincare product costs range between $10 and $210. 

Dryden purchased B-Pure toner, night moisturizer, and glow-up serum, and compared them to the Glow Recipe products she owned.

‘Both sides are looking pretty equally glowy… I am actually in shock,’ Dryden said in a June 2024 Instagram video.

‘It worked amazing as makeup prep. How did they do that for $1.25?.’

Multiple social media users also praised Dollar Tree for selling two $1.25 products resembling Sephora’s $60 pumpkin enzyme mask and a $26 Tarte-brand lip crème.

Other Dollar Tree beauty dupes that ignited a social media frenzy include the $1.25 B-Pure brand bronzer drops similar to a $30 bottle of D-Bronzi Drops, and $1.25 Ioni-brand Brow Free Sculpting Gel, which resemble $5 e.l.f. products at Walmart.

Cortney Dryden went viral after comparing Dollar Tree beauty dupes to skincare products from Glow Recipe in 2024

Dollar Tree’s 2025 net sales outlook ranges from $18.5 to $19.5 billion

Dollar Tree had expected to end 2024 with $30.6 to $30.9 billion in consolidated net sales after noticing soft sales and costs from saving 170 99 Cents Only stores.

The company confirmed it was happy with its end results, which included $5 billion in net sales during its fourth quarter.

It is now expecting this year’s net sales outlook to range from $18.5 to $19.5 billion, and it plans to sell Family Dollar to Brigade Capital Management and Macellum Capital Management for $1 billion.   

‘We finished 2024 on a high note with strong execution at Dollar Tree as growing customer acceptance of our expanded assortment drove sales momentum,’ said CEO Mike Creedon in an earnings report. 

‘With the sale of Family Dollar set to close later this year, we will be able to fully dedicate ourselves to Dollar Tree’s long-term growth, profitability, and returns on capital.’