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DirecTV is launching a package aimed at viewers who watch mostly sports.
On Tuesday, the introduction of the MySports skinny bundle was announced. This package will consist of 40 sports and broadcast channels and will be available in 24 markets. Residents in major cities such as New York, Los Angeles, Chicago, Philadelphia, and the San Francisco Bay Area (Oakland, San Francisco, and San Jose) will have access to their local ABC, NBC, and Fox affiliates through this offering.
Vince Torres, the Chief Marketing Officer of DirecTV, shared that they have been working on developing the MySports bundle for over a year. The main goal was to understand consumer preferences and create a package that would appeal to them. Negotiations with major media companies such as Disney, Fox, Warner Bros. Discovery, and NBC were essential to bring together a diverse range of content for the bundle.

The MySports package will include a variety of popular networks like ESPN, Fox Sports Networks, the ACC, SEC, and Big Ten networks, Golf Channel, TNT, TBS, TruTV, and USA Network. In addition, subscribers will also have access to networks covering major sports leagues such as the NFL, NHL, NBA, and MLB. As agreements are made with affiliates, more markets and local ABC, Fox, and NBC stations will be included in the bundle.
CBS and Paramount-owned channels are currently not included.
The package also includes channels available from the MyFree DirecTV ad-supported channels. DirecTV will also add the ESPN+ streaming channel and more direct-to-consumer channels in the future.
The package’s announcement comes less than a week after Venu Sports — the joint sports streaming venture between Disney, Fox and Warner Bros. Discovery — announced it would not proceed.
DirecTV was involved in a nearly two-week dispute with Walt Disney Company last September over a new carriage agreement where DirecTV sought the ability to offer skinnier bundles of channels. As part of the agreement, DirecTV is able to offer Disney-owned channels in sports, entertainment and kids and family bundles.
DirecTV has plans to launch bundles in other genres soon.

According to a poll commissioned by the American Television Alliance last fall, 78% of sports viewers said they preferred an option with smaller channel bundles.
The MySports bundle has an introductory price of $49.99 monthly for the first three months. By comparison, DirecTV’s lowest-priced package after MySports is $86.99 for 90-plus channels plus local stations.