Disney has responded to allegations that it inserted pro-Palestinian “subliminal” messages into a recent Christmas advertisement, following widespread criticism on social media platforms.

The controversy centers around a brief scene—lasting under two seconds—in a commercial for the Disney+ streaming service. In the scene, a watermelon sticker is visible on a teenage girl’s laptop.

This fruit has long been a symbol of Palestinian solidarity, as its colors—red, black, white, and green—match those of the Palestinian flag. The watermelon has gained international recognition as a symbol, especially since the ongoing conflict in Gaza.

Israeli writer and activist Hen Mazzig expressed concerns on X, asking, “Is neutrality in children’s spaces, just to bring us together, too much to ask?”

Mazzig added, “Disney doesn’t need to add more tension to an already fractured world.”

British Conservative MP Richard Holden told The Telegraph, “Either they have screwed up royally on quality control or the woke agenda runs so deep they don’t even notice when they’re spreading anti-Jewish propaganda.”

But Disney said there was no messaging behind the sticker.

“The sticker shown in the advert was chosen randomly and is not a political statement,” a spokesperson said, the Times of Israel reported.

The watermelon began being used to symbolize Palestinian resistance after Israel captured the West Bank and Gaza in 1967 and its military banned public flag displays.

It’s regularly been seen in recent pro-Palestinian protests around the world, including an increased affiliation after the Oct. 7, 2023, attacks.