Emma Navarro despises the “label.”

As the No. 10-ranked women’s tennis player in the world and a rising star in the sport, 24-year-old Navarro doesn’t believe her success reflects an easy path. Despite being the daughter of billionaire Ben Navarro, founder and CEO of Sherman Financial Group, she insists that her achievements are a result of her own hard work rather than her privileged background.

Navarro recently addressed being labeled as the “billionaire’s daughter” in an interview before Wimbledon. She expressed discomfort with this description and emphasized that she prefers not to be defined by her father’s wealth.

In a conversation with Tatler magazine, Navarro revealed that she avoids reading any comments or articles about herself. Despite media mentions of her father’s billionaire status, she emphasizes that she was not raised to expect things to be handed to her.

“We grew up in a sort of traditional way. We’d get up at 6 a.m. on a Saturday morning and go play tennis. … growing up it was a priority that we learnt toughness and we learnt work ethic and how to be intentional and purposeful and live productive lives so I don’t love being referred to as whoever with however much money’s daughter. It’s a label I don’t really like.”

Ben Navarro, 62, has a net worth of $4.8 billion, and he founded Sherman Financial Group in 1998, according to Forbes.

He attempted to buy the Panthers in 2018 but lost to David Tepper, the outlet added on Navarro’s profile.

Jessica Pegula, the No. 3-ranked women’s tennis player, has also addressed the question of wealth and the perceived influence it has played, too — with her father, Terry Pegula, owning the Bills and Sabres with a net worth of $7.6 billion, according to Forbes.

“It’s that people think I have a butler, that I get chauffeured around. I have a private limo, that I fly private everywhere … I’m definitely not like that,” Pegula said in September 2024 following a U.S. Open win. “People can think what they want. I don’t know. I just think it’s kind of funny.”

Navarro, a New York City native, pieced together the best Grand Slam cycle of her career in 2024, making the quarterfinals at Wimbledon and advancing to the U.S. Open semifinals before falling to then-No. 2 Aryna Sabalenka.

She then made it to the quarterfinals of the Australian Open before an early exit at the French Open, and Thursday, she defeated Veronika Kudermetova in straight sets to advance to the third round of Wimbledon — where Navarro will face No. 17-ranked Barbora Krejčíková on Saturday.