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Keon Coleman is gearing up for a comeback after finding himself in a challenging position.
Initial indications suggest that the Buffalo Bills are inclined to retain the embattled receiver, despite owner Terry Pegula previously casting doubt on his performance. The offseason saw Coleman facing criticism, but recent developments hint at a more optimistic outlook for his future with the team.
According to Cameron Wolfe of the NFL Network, the Bills’ leadership — including top football executive Brandon Beane, newly appointed coach Joe Brady, and owner Terry Pegula — still holds a favorable view of Coleman. They are not willing to part ways with him for a minimal return, signaling their belief in his potential.
“One player they are determined to keep is receiver Keon Coleman,” Wolfe stated on Tuesday morning. “Both Beane and Brady are firmly convinced that Coleman is poised for the best season of his career, and they are not considering trading him.”
Wolfe further explained, “Although a trade is never entirely off the table, it would likely require a Day-2 draft pick (second or third round) for any team to acquire Coleman. Given his inconsistent performance over the past two seasons, the Bills currently find more value in holding onto him than letting him go.”
Coleman’s future in Buffalo has been a top storyline in Western New York after an awful second season that ended with the owner dumping on him.
The former second-round pick tallied just 38 catches for 404 yards and four touchdowns, wile also being made a healthy scratch several times.
When the team moved on from former coach Sean McDermott after the season, Pegula deflected blame from Beane — the team’s vice president of football operations — regarding the Coleman pick.
“The coaching staff pushed to draft Keon. I’m not saying Brandon wouldn’t have drafted him, but he wasn’t his next choice,” Pegula said of Coleman, selected with pick No. 33 in 2024. “That was Brandon being a team player and taking advice of his coaching staff, who felt strongly about the player.
“(Brandon)’s taken, for some reason, heat over it and not saying a word about it, but I’m here to tell you the true story.”
The messaging has been much more positive since that train — or bus — wreck of a press conference.
Brady said during his introductory press conference that he told Coleman “the best thing that happened to Keon Coleman was me being his head coach.”
Beane and Brady reportedly met with Coleman’s agent during the NFL Combine last week and told the receiver’s agent how they have plans for a big 2026 season.
Coleman, per NFL Network, is not worried about all the outside nose and “uber confident he can still be a consistent, impact player.”
“It’s going to take trust. Last year was rough,” Wolfe said. “A couple healthy scratches because Keon had issues with oversleeping and being late, Keon also didn’t love how he was used and maybe the opportunities he got in the scheme. They have to work together to make this thing work.”
While the Bills believe in Coleman, Wolfe added that the expectation is Buffalo will be in the mix for the “big-name trade targets.”
Buffalo’s lesser-profile collection of skill players did not deliver as needed in the AFC Divisional Round loss to the Broncos, and likely could use a dominant No. 1 target.