Girl Scouts cookies: Organization adding a new Exploremores cookie to the lineup inspired by Rocky Road
Share and Follow

Girl Scouts of the USA is debuting a new cookie for its upcoming season.

The organization announced Tuesday that “Exploremores,” a Rocky Road-inspired cookie, is being added to the lineup when its annual sales begin in January. Like the Girl Scouts’ other cookies, which include the popular Thin Mints, Samoas, and Tagalongs, the Exploremores will be sold both online and in-person at booths by local troops.

The new chocolate cookie, which has a creamy filling with notes of chocolate, marshmallow and toasted almond-flavored crème, reflects “the spirit of exploration at the heart of every Girl Scout,” according to a press release. Nearly 700,000 scouts participate in the cookie sale each year

Girl Scouts of the USA is adding "Exploremores," a Rocky Road-inspired cookie, to its lineup.

Girl Scouts of the USA is adding “Exploremores,” a Rocky Road-inspired cookie, to its lineup.

Girl Scouts of the USA via CNN Newsource

Earlier this year, the Girl Scouts of the USA revamped its cookie lineup, announcing the discontinuation of the “S’mores” and “Toast-Yay!” cookies after several years on sale.

Prices, which are based on several factors, are determined by councils and have risen in recent years. Chapters across the country announced price increases from $4 to $5 a box in 2014 and 2015, and to $6 in 2023. Some chapters sold boxes for $7 last year.

However, “all proceeds stay local to help power amazing experiences for Girl Scouts in your community,” a spokesperson said.

“In some instances, councils are faced with the tough decision to raise prices, though prices have remained steady in many areas for a number of years,” a Girl Scouts of USA spokesperson previously told CNN.

The financially distressed 113-year-old organization recently voted to hike membership prices by 160% over the next few years to help keep the group afloat.

Membership dues are the Girl Scouts’ largest source of revenue. Despite supplementing dues with philanthropy and licensing deals, the organization is losing money, projecting operating losses of $5.6 million in 2024.

Last year, the National Council voted to hike dues to $45 for the 2026 membership year and again to $65 in 2027. However, that’s a smaller increase than the $85 per scout originally proposed.

Membership dues generated $38 million in 2023 from nearly 2 million total members.

The-CNN-Wire & 2025 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Share and Follow
You May Also Like
Denver inmate death ruled a homicide months later, family left with questions

Denver Inmate’s Death Now Deemed Homicide, Leaving Family Seeking Answers Months Later

DENVER (KDVR) A Lakewood mother is getting an update months after her…
American farmers say Trump's trade agenda is killing sales

American Soybean Farmers Entangled in Trade Dispute

() As Beijing effectively boycotts soybean imports in retaliation for President Donald…
Trump pauses $2.1B for Chicago projects, leveraging shutdown

Trump Holds Off $2.1B for Chicago Projects Amid Government Shutdown Negotiations

WASHINGTON (AP) White House budget director Russ Vought said the Trump administration…
Cracker Barrel drops consulting firm behind woke rebrand

Cracker Barrel Ends Partnership with Agency Behind Controversial Rebranding

Cracker Barrel has ended its working relationship with the marketing firm behind…
Alaskan climbing star dies in fall from Yosemite's El Capitan

Tragic Fall Claims Life of Renowned Alaskan Climber on Yosemite’s El Capitan

YOSEMITE NATIONAL PARK — A popular Alaskan climber fell to his death…
Dave Portnoy slams Taylor Swift for song about Travis Kelce's manhood

Dave Portnoy Criticizes Taylor Swift’s Song Referencing Travis Kelce

Barstool boss Dave Portnoy has ripped into Taylor Swift over a track on…
'I take full responsibility' Sean Combs asks for light sentence in apology letter to judge

Sean Combs Accepts Full Accountability, Seeks Leniency in Written Apology to Judge

Hours before he is set to be sentenced for two prostitution-related convictions,…
JD Vance takes center stage during shutdown crisis

JD Vance Emerges as a Key Figure During Shutdown Crisis

Vice President Vance is getting a moment in the spotlight amid the…