A hard seltzer-style beverage brand is offering a $1 million “Bigfoot Bounty” to anyone who can deliver compelling proof that the legendary cryptid is real.
Hard Mountain Dew made the announcement in a tongue-in-cheek press release, challenging Sasquatch hunters to submit “irrefutable” evidence. The catch: applicants must satisfy the contest’s demanding rules, including a photograph that captures Bigfoot in an unexpected “photobomb.”
According to the company, entries will be evaluated by Bryce Johnson, identified by the brand as a Bigfoot expert. Contestants are expected to assemble a substantial collection of forensic-style evidence tied to the mysterious creature.
The required materials include Bigfoot footprints, handprints and a sample of the creature’s hair.
Hunters must also provide both audio recordings and photographic proof to remain in the running for the million-dollar reward.
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The promotion is open only to people age 21 and older and ends Nov. 30, Hard Mountain Dew said. The brand claims the deadline was chosen to coincide with the height of Bigfoot sighting season, when outdoor conditions are expected to improve.
“As temperatures cool, more adventurists head outdoors, while increased wildlife activity and soft, moisture-rich ground create ideal conditions for spotting and preserving tracks of Bigfoot,” the company said.
Participants who cannot meet the contest’s strictest requirements but submit what the company considers credible Bigfoot evidence may still receive a smaller cash award equal to the cost of a pack of Hard Mountain Dew.
“Even if no one claims the full Bigfoot Bounty, the brand is proving it had the guts to put real money behind the myth,” Hard Mountain Dew said.