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Parts of Hasbro’s online presence, including its main website, hasbro.com, were reported to be inaccessible on Wednesday. The disruption follows revelations that hackers may still have access to the company’s digital infrastructure.
WASHINGTON — The renowned American toy manufacturer, Hasbro, is grappling with a persistent cyberattack. On Wednesday, the company acknowledged that it might take “several weeks” to fully address and resolve the security breach.
Hasbro stands as a titan in the realm of children’s entertainment, boasting an impressive portfolio that includes iconic brands like Transformers, Barbie, and “Dungeons & Dragons.”
In a mandatory filing with the U.S. Securities and Exchange Commission on Wednesday, Hasbro disclosed that it first detected a security breach on March 28. In response, the company proactively shut down certain systems to prevent further unauthorized access.
Hasbro has informed its investors that the cyberattack could potentially disrupt its business operations for several weeks, highlighting the seriousness of the incident.
“The need to run these interim measures may continue for several weeks before the situation is fully resolved and may result in some delays,” the filing noted.
Hasbro said in the government filing it has begun implementing what it called business continuity plans to allow it to “take orders, ship product and conduct other key operations while it resolves this situation.”
Parts of Hasbro’s online portfolio, including hasbro.com, did not appear to be operational Wednesday. Other sites, including hasbropulse.com, remained online. An error message on the company’s main site said it was “currently undergoing maintenance.”
The company said in the SEC filing it has contacted cybersecurity professionals to help but suggested the hackers may still be in the company’s systems.
It’s not known what specific kind of cyberattack was detected or how widespread the infiltration into the company’s system was before being detected.
Hasbro spokesperson Andrea Snyder reiterated much of the SEC filing in a statement to technology news site TechCrunch, adding that the company had “taken swift action to protect our systems and data.”
TechCrunch reported Snyder declined to answer questions about the nature of the cyberattack, or if the company has had any ransom demands from the hackers. It’s also unclear if any data was stolen in the breach.