Tiger Woods’ golf clothing line is setting its sights on collaborating with top golfers as its profits continue to soar.

The iconic golfer unveiled his much-anticipated clothing collection, Sun Day Red, in May 2024, partnering with TaylorMade after ending a 27-year collaboration with sportswear behemoth Nike.

Switching alliances to join forces with TaylorMade seems to be a lucrative move, as the brand is experiencing financial success at a pace faster than anticipated.

“Our financial growth has surpassed all expectations,” shared David Abeles, CEO of Sun Day Red and TaylorMade, in an interview with Front Office Sports. “It’s truly extraordinary. We’ve outperformed all our revenue forecasts.”

Building on its initial achievements, Sun Day Red welcomed Karl Vilips as its inaugural ambassador last February. Vilips clinched victory at the PGA Tour’s Puerto Rico Open the following month and currently holds the 137th spot in the Official World Golf Ranking.

And the company is now reportedly eyeing up more talent to add to its roster.

Tiger Woods’ brand, Sun Day Red, is reportedly raking in money sooner rather than later

The 15-time major winner is pictured arriving to a TGL match in a Sun Day Red bomber jacket

‘We’re absolutely working with more tour players to determine who can fit that criteria and those brand standards,’ Abeles told FOS. ‘We’ll build a wonderful unified team, much like we have at TaylorMade.’ 

TaylorMade currently has the likes of World No 1 Scottie Scheffler, Rory McIlroy, and Tommy Fleetwood and women’s World No 2 Nelly Korda inked to club and ball deals. 

With Sun Day Red set to launch its first women’s line later this year, Abeles insisted that the brand was excited about bringing some of the top female talent onboard. 

The brand began selling online in 2024 before offering products in select retail locations like private golf clubs and premium resorts last year. 

Merchandise raised eyebrows thanks to the exorbitant price tags. In addition to polo shirts, which range from $115 to $150, the brand is also selling hoodies for $200, shorts for $135, pants for $165 and hats for $50.

Woods joined forces with TaylorMade, first announcing an expanded partnership with the new golf attire and accessory line back in February 2024. 

He has modeled his designs over the past couple of months, wearing the brand during tournaments as well as sporting sweatshirts and hoodies casually off the course as well as to his TGL matches. 

The name, Sun Day Red, is inspired by Woods’ infamous outfits he sports on the final day of tournaments.

The golf legend launched the apparel line back in 2024 after he split from NIke after 27 years

The 50-year-old models the clothing line on the course during tournaments 

The 15-time major winner has always worn red on Sundays, the final day of a golf tournament, a tradition started by his mother, Kultida, who believed it empowered him.

Despite his career beginning to wind down, Woods is believed to have a net worth of US$ 1.3 billion as of June 2025, according to Forbes.

Woods, who turned 50 in December, has not competed in a professional tournament since the 2024 Open Championship at Royal Troon. He missed the cut after playing two rounds.

Woods hasn’t played a full four rounds of professional golf since the 2024 edition of The Masters.

He is currently in the midst of recovery from yet another back surgery – the seventh of his career. 

He suffered his latest setback in October when he underwent a disc replacement in his spine. The recovery has been brutal, and Woods himself has acknowledged that he hoped he would heal quicker.