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In-N-Out Burger has made the unexpected decision to eliminate the number 67 from its ordering system. This move comes as a response to a viral trend that has sparked chaos, especially among teenage patrons.
The trend, which has been a source of frustration for parents and educators alike, involves young individuals reciting the words “six-seven” while performing a juggling-like hand motion. This quirky phrase, spoken as “six-seven” rather than the numeric form, has gained significant popularity among Generation Alpha, a cohort born from 2010 to 2024.
Originally an online meme, the phenomenon has trickled into everyday life, much to the chagrin of teachers and guardians who witness its disruptive potential firsthand.
In-N-Out Burger is likely aiming to restore normalcy in their establishments by instituting this numerical ban, hoping it will mitigate disturbances and maintain the smooth operation of their stores.
In-N-Out is seemingly hoping that this change will keep their stores running smoothly.
The change applies to the West Coast chain’s ordering system and took place about one month ago, according to PEOPLE.
Employees won’t have to call out order 67 anymore, which will avoid unwanted reactions.
In-N-Out Burger has scrapped the number 67 from its restaurants due to the viral meme sparking chaos among youngsters across the world
The West Coast burger franchise made the unusual change to its ordering system about one month ago
One TikTok video showed an In-N-Out employee telling a customer: ‘We have taken 67 out of our system, so whenever we take the orders, it goes 66 to 68 – because of people like you.’
Earlier this year, the order number had become a sensation of sorts at the chain.
Videos published across social media showed giddy teenage customers waiting to film the number getting called out to join the online craze provoked by the meme.
The viral term was even crowned Dictionary.com’s word of the year, even though ‘we’re all still trying to figure out exactly what it means.’
The online dictionary said the word had seen a massive surge in interest starting this summer.
Since June, searches for 67 have increased by more than six times.
Unlike In-N-Out, other fast food chains have actually been inspired by the trend. Pizza Hut sold 67-cent boneless wings on November 6 and 7, and Domino’s Pizza rolled out a $6.70 online pizza order.Â
The meme was named Dictionary.com’s word of the year. Since June, searches for the term increased by more than six times
It is believed that the term and its accompanying hand gesture originated through a song called Doot Doot (6 7) by Philadelphia rapper Skrilla.Â
That tune started being used in viral TikTok videos for popular NBA player LaMelo Ball, who is 6-foot-7, and teenage basketball sensation Taylen Kinney.
This March, teenager Maverick Trevillian became known as the ’67 Kid’ when a viral video showed him shouting the phrase at a game and performing the correspondent hand gesture.
However, the meme is no longer confined to the internet.
To the frustration of teachers and parents worldwide, it is now seemingly ubiquitous in classrooms, lunch tables and homes across the world.
British Prime Minister Keir Starmer even got caught up in the meme during a school visit last month when a girl pointed out they were reading page ‘six-seven’ of a book and he made the hand gesture accompanying the viral craze.
The online trend and its accompanying juggling hand gesture are believed to have originated through a song called Doot Doot (6 7)
In California, where In-N-Out was created, the term was the most looked up slang word this year, according to KTLA.
The phrase is effectively an inside viral joke with an undefined meaning that was initially driven by social media and later transported to real world situations.
For elders, that is where the frustration stems. For its younger users, that could be its beauty.
A simple ’67’ can answer any question, even when it apparently answers nothing.
The Daily Mail has reached out to In-N-Out for comment.