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The store will be familiar to many of the once-defunct retailer’s loyal customers.
WASHINGTON — Two years after declaring bankruptcy and closing all of its stores, Bed Bath & Beyond is back, albeit with a revamped name, and a new location may be headed near you.
The first Bed Bath & Beyond Home location is in the Nashville suburb of Brentwood, Tennessee, and opened Friday to the public.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” Amy Sullivan, the CEO of The Brand House Collective, said in a statement. “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
About 30 minutes before the inaugural location opened Friday, Bed Bath & Beyond Home’s Instagram posted a video to their story showing a line of people wanting to be among the first inside.
Then, another video showed employees counting down to the grand opening, clapping as the doors were unlocked for customers.
The store offerings will be familiar to many of the once-defunct retailer’s loyal customers. Shelves in the images shared on social media are full of towels, bedding and lighting products to change out the look of a home.
Employees on Friday were also handing out a familiar blue and white coupon, exactly the same as the original Bed Bath & Beyond coupons. As well as new coupons, the Bed Bath & Beyond Home location will be accepting legacy coupons from before the chain originally went bankrupt in 2023.
Back in June, the company said it plans to accelerate the launch of Bed Bath & Beyond Home stores by converting existing Kirkland’s Home stores.
The next five stores will all be in the Nashville area, officials said. Once those stores create a foothold, Bed Bath & Beyond Home plans to expand to other parts of the country.
Will there be a Bed Bath & Beyond near me?
In an email, Brand House Collective Chief of Staff Starr Hudgens confirmed that the Nashville store is a pilot location, and more stores will be coming.
“We are using the Nashville market as our pilot and will begin to move to other areas after we test and learn,” she said.
Some of the new stores, when they are announced, will be converted Kirkland’s locations, like the Nashville store. Others will be new locations specifically opened as Bed Bath & Beyond Home.
The company eventually plans to convert around 75 Kirkland’s Home stores into Bed Bath & Beyond Home stores through 2026.
What happened to Bed Bath & Beyond?
Bed Bath & Beyond — one of the original big box retailers known for its seemingly endless offerings of sheets, towels and kitchen gadgets — filed for bankruptcy protection in April 2023. The filing followed years of dismal sales and numerous attempts to turn the flailing business around.
By June the company had sold its intellectual property assets for $21.5 million to Overstock.com.
Overstock quickly took over the trademark, rebranding its online store to the more recognizable Bed Bath & Beyond name.
The company later bought and merged with Kirkland’s, which changed its name earlier this year to The Brand House Collective.
