For foreign tourists, the shine is coming off the Big Apple.

It is anticipated that around 2 million fewer international travelers will visit New York City this year, potentially resulting in a $4 billion loss in foreign tourism revenue for 2025, according to a leading industry association.

This decline, possibly reaching 14%, will severely impact the New York economy, as international tourists are known for their significant spending, as per a study conducted by NYC Tourism + Conventions.

“Even though international visitors represent only 20% of total visitors, they contribute roughly 50% of all tourism expenditure, making them crucial to New York City’s economy,” stated Julie Coker, the group CEO, in a press release.

“Combined, this downward revision represents an estimated loss of over $4 billion in direct spending.”

Big Apple businesses that usually cater to floods of tourists told The Post they are already seeing things slow to a trickle — which is a major disappointment after NYC Tourism + Conventions announced a “full recovery” for NYC tourism from the effects of COVID-19 in 2024.

They blame a variety of causes for the drop, including the United States’ new positions on foreign policy and tariffs, especially the new attitude toward Canada.

“There is an absolute real-world decline in tourism and revenue due to Trump’s tariffs, and aggressive posting towards our friendly northern neighbors,” said tour guide operator Matt Levy of Spread Love Tours, who told The Post he is now “belt tightening” and seeking to take on “luxury” clientele to make up for losses.

Levy, whose company caters to a “significant number of student travel groups from Canada,” was slammed with a staggering 85% drop in revenue from Canadian visitors this year, he said — effectively wiping out a national demographic that makes up 30% of his total revenue.

“For 2026, I would bet hard money it will go to zero [dollars from Canada],” Levy said, noting all of his Canadian revenue from 2025 came from groups that put their deposit down pre-election.

“The kids, the parents want to go, but the school boards are saying, ‘Why are we going to go spend money to generate taxes in a country where the president hates us?’” he continued. “‘Rather, we can spend money and generate taxes in our own nation.’”

K. Krombie, a tour guide who operates Purefinder New York tours like “Death in New York” and “Central Park: Scandal and Vice,” told The Post she has seen a “drop in revenue.”

“I think a lot of it is based around politics,” she said. “I think some of it is a defiant boycott, and a lot of it is financial, because of the global effects of the tariffs. People are like, ‘well, we can go somewhere else to spend our money.’ . . . It’s devastating, and utterly noticeable, but it’s one of those things that you only really can study in hindsight.”

Lori Pickhardt, New York City Manager of Tours By Foot, said there was one hope for city tourism.

“We are hopeful the fall of the US dollar entices people to take advantage of travel to the US, but we are not expecting things to pick up for the next 3.5 years since there seems to be no sense of concern in the United States about the impact on small American businesses or the American consumer.”

Christina Hansen, the spokesperson for Central Park’s horse carriage drivers, said the union is missing “a lot of our customer base, which is the UK, Canada, Ireland and Australia.

“But I think domestic tourism is down too . . . because of economic chaos, air travel issues and [a] perceived terror threat due to foreign policy decisions.”

Even a manager at a Midtown Applebee’s, who declined to provide his name, told The Post his business is down at his location by more than 20% since last year – and blames dwindling tourism numbers for it.

A Hard Rock Café worker similarly lamented: “I don’t think it’s been the same since last year.”

Still, NYC Tourism said that it will continue its global marketing campaign “with focused outreach across Canada, Mexico, the UK and Western Europe, Latin America, the Middle East and Asia Pacific. 

“Our welcoming spirit will not waver,” Coker added, “and global travelers have an open invitation to visit the one and only New York City when they’re ready.”