Jeff Ulbirch took the blame following the NFL’s heavy fine for his son’s NFL draft prank call to Shedeur Sanders.

The Falcons’ defensive coordinator issued a public apology on Wednesday following a significant fine imposed by the NFL. The league fined him $100,000 while the Atlanta franchise received a $250,000 fine. He took full responsibility for the incident.

In a statement to reporters, Ulbrich extended his apologies to Shedeur and the Sanders family for the incident. He also publicly apologized to Mr. Arthur Blank, Terry Fontenot, Raheem Morris, and the entire Falcons organization. Ulbrich admitted that failing to protect confidential data was inexcusable. He acknowledged his son’s actions as well and expressed deep regret for their behavior.

Ulbrich stated his respect for the NFL’s decision to fine them and mentioned that they would not be appealing the penalty. He emphasized their accountability for the situation and assured that they would strive to show improvement. Ulbrich concluded by expressing his remorse for their actions and affirming their commitment to do better in the future.

Ulbrich’s son, Jax, released a statement on Sunday, revealing that he was involved in the call to Sanders on Day 2 of the draft in which someone pretended to be Saints GM Mickey Loomis, telling the former Colorado star the franchise was ready to draft him.

“We appreciate the NFL’s swift and thorough review of last week’s data exposure and the event that transpired due to it,” the Falcons said in a statement released Wednesday. “We were proactive in addressing the situation internally and cooperated fully with the league throughout the process, and accept the discipline levied to Coach Jeff Ulbrich and the organization. We are confident in our security policies and practices and will continue to emphasize adherence to them with our staff whether on or off premises. Additionally, the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week’s matter.”

The younger Ulbrich got Sanders’ number off an unlocked iPad while visiting his parents’ home, the Falcons said. Jax Ulbrich then recorded himself and a friend making the call, unbeknownst to his father.

Sanders, in the midst of a draft slide to the fifth rounds, took the call in a bizarre incident that was live-streamed on Twitch.

Sanders was eventually drafted by the Browns with the 144th pick.

“The Sanders family, Shedeur and Coach (Deion) Sanders were amazingly gracious. More gracious than they needed to be in a moment like this,” Ulbrich said of his family’s apology. “It was an opportunity for myself and my son to apologize.”

Ulbrich, in his first season with the Falcons after serving as the Jets interim coach last season, saw the fallout from the prank call as a distraction from the Falcons’ work.

“There are so many amazing people in this building that did an amazing job in this draft process, and then to pull it off on draft weekend and to do as well as they did, it’s hard,” Ulbrich said, “because those people should be celebrating these moments and they probably weren’t as much as they should have been.”

Sanders’ was not the only prank call received by a draft prospect during draft festivities.

Giants pick Abdul Carter was on the wrong end of a call, his agent, Drew Rosenhaus, told ESPN on Wednesday, with the Browns’ Mason Graham, the Indianapolis Colts’ Tyler Warren, the Philadelphia Eagles’ Kyle McCord and the Buffalo Bills’ Chase Lundt also reportedly getting pranked during the weekend.