Rumors are swirling that Khloe Kardashian and Emma Grede, once business allies, have ceased communication. Reports have surfaced following Khloe’s decision to unfollow Emma on Instagram.
Khloe, a leading figure from the famed reality show Keeping Up With the Kardashians, had formed a close bond with entrepreneur Emma Grede. Emma, who hails from Britain, has been at the helm of Khloe’s distinguished clothing line, Good American.
Besides partnering with Khloe, Emma is also a founding force behind SKIMS, the clothing brand developed by Khloe’s sister, Kim Kardashian.
However, the dynamic between Khloe and Emma appears to have shifted this year. It was reported that earlier this year, Khloe made the unexpected move to unfollow Emma.
Recently, Khloe expressed that her involvement with her brand doesn’t need to be as hands-on. On her podcast, she mentioned, “Good American is thriving and has matured to a point where it can operate independently.”
In the wake of those comments a new report now suggests that with them spending much less time working together, their friendship ‘has essentially dissolved’.
Khloe Kardashian and her business partner Emma Grede ‘are no longer on speaking terms’ a new report has claimed – after the reality star unfollowed her on Instagram
Keeping Up With the Kardashians star Khloe, 42, used to be close to British-born entrepreneur Emma, 43, who is the CEO of her clothing brand Good American
A source told The Sun: ‘Over time, Khloe just wasn’t as involved – she started cancelling events and not promoting the brand.
‘She has a lot on in her personal life, as fans know, but Emma is a businesswoman first and foremost and that just didn’t wash with her.
‘Khloe has so much going on and it just wasn’t a priority in her life. In theory, Khloe is still the founder of Good American but it’s Emma who does the hard work behind the scenes. I don’t think Khloe & Emma are on speaking terms now.
‘They are both smart women who realised it was time to part ways professionally, and they had to navigate it carefully so the brand wasn’t damaged as they are both heavily involved.’
Representatives for Khloe and Emma have been contacted by the Daily Mail for comment.
You can read more about the beginning of the change in their friendship in our exclusive report here.
Credited with being the brains behind the Kardashians’ various fashion companies, Emma has spent the last two decades working behind the scenes with the famous family.
Born and raised in east London and the eldest of four sisters, Emma now lives in LA, where she presides over multiple companies with an estimated combined value of £300million.
Her success however hasn’t been without controversy.
While appearing on the Diary of a CEO podcast with Steven Bartlett in May 2025, Emma was asked to share what her ‘red flags’ are when interviewing someone.
But relations appear to have taken a turn this year after earlier this year Khloe unfollowed Emma (seen with Kris Jenner)
Emma is also the founding partner of Khloe’s sister Kim’s SKIMS brand (seen together in Feb 2025)
She immediately said that she would walk out on anyone who asks her about a ‘work-life balance’.
‘Work-life balance is your problem,’ Emma said. ‘That’s yours to figure out.’
She went on to explain that at her companies, no one is tied to their desk – people go to haircuts, appointments, things for their kids when they need to – and no one questions why someone might not be at their desk.
‘So when someone talks to me about their work-life balance in an interview process, I’m like ‘something is wrong with you,” she said.
Interviewer Bartlett then told Grede that one-third of people he surveyed mentioned that a work-life balance was a priority wherever they worked.
When Bartlett said it wasn’t something he’d personally choose for himself, Emma said that it was because he was ambitious, implying that someone without drive or passion would be thinking about a work-life balance.
She explained that it’s not expected that the average employee would be working seven days a week – but someone who has ‘ambition’ and wanted to be successful would have to work a little bit more.
While the entire interview was over two hours long, the clip of Emma speaking specifically about work-life balance went viral on social media.
Many compared Emma’s remarks to Kim’s notorious sentiment about ‘nobody [wanting] to work these days,’ which she faced flack for in 2022.