If it works, why change it?
During a recent episode of her hit podcast, “Not Gonna Lie with Kylie Kelce,” the host and coach shared the beauty staple she has relied on since high school: Bare Minerals Original Loose Powder Foundation SPF 15.
“It’s buildable and goes on like a nice, blurred filter, but you can still see my freckles,” said the star, who is married to NFL legend Jason Kelce, of the under-$40 foundation. Kelce has praised the product several times over the years, a longtime affinity that eventually led to a partnership with the brand.
Kelce is far from the only devoted fan. The lightweight Bare Minerals foundation has collected more than 22,000 five-star ratings on Amazon alone, where shoppers frequently say they have used it for years — and, in some cases, decades.
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Bare Minerals Original Loose Powder Foundation is a talc-free mineral makeup formula made with five simple ingredients, helping it earn its long-running cult-favorite reputation. Its fuss-free application and natural-looking coverage make it an easy choice for busy days and polished, low-maintenance makeup looks.
“It gives a soft, natural finish without looking heavy or overly matte,” one reviewer wrote. Other fans say the everyday foundation holds up well through humidity and sweat.
In earlier podcast episodes, listeners have asked Kelce about her fresh, naturally pretty beauty routine. Her answer was refreshingly simple: Bare Minerals foundation, CoverGirl mascara and Vaseline Lip Therapy for her lips.
For dressier events — including Taylor Swift and Travis Kelce’s wedding — the philanthropist turns up the understated glamour with bronzer and eyebrow pencil. “Sometimes, lip gloss — never with a color. No sparkle, God no,” she joked in the older clip.
Although Kelce did not mention any additional beauty brands in the recent episode, she appeared to use the mirror from what looked like Benefit Cosmetics Hoola Bronzer while applying mascara.