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HomeUSLong Queues Form Outside Apple Stores as iPhone Duo Goes on Sale

Long Queues Form Outside Apple Stores as iPhone Duo Goes on Sale

1976: On April 1, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple. The company began by selling computer kits to hobbyists, with each kit assembled by Wozniak.

Apple’s first product was the Apple I.

1977: Released in June, the Apple II became the first personal computer designed for the mass market.

Steve Jobs unveils Apple Computer Corporation's new Macintosh in California on February 6, 1984

Steve Jobs unveils Apple Computer Corporation’s new Macintosh in California on February 6, 1984

1981: Steve Jobs took on the role of chairman.

1984: Apple introduced the Macintosh in a Super Bowl commercial before formally unveiling it at a launch event. The computer was discontinued the following year, and Jobs left the company.

1987: The Macintosh II arrived as Apple’s first colour Mac.

1997: Apple announced a $400 million deal to acquire NeXT software, bringing Steve Jobs back to the company as interim chief executive. He officially became CEO in 2000.

Steve Jobs, then-chief executive officer of Apple, with the iPhone

Steve Jobs, then-chief executive officer of Apple, with the iPhone

2001: Apple launched iTunes, OS X and the first-generation iPod.

Unveiled in Cupertino on October 23, 2001, the first iPod MP3 player could store up to 1,000 songs.

2007: Apple unveiled the iPhone.

2010: The company introduced its first iPad.

2011: Illness prompted Jobs to resign as CEO, with Tim Cook taking over the position. Jobs died of pancreatic cancer in October.

2014: Apple unveiled the Apple Watch and debuted its first larger-screen iPhones, the iPhone 6 and iPhone 6 Plus.

2015: Following its purchase of Beats from Dr Dre, Apple launched Apple Music to challenge Spotify and other music-streaming services.

2016: Apple returned to a smaller form factor with the four-inch iPhone SE. The company was also drawn into a legal dispute with the FBI, which sought access to the locked iPhone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California, with his wife. The court order was dropped on March 28 after the FBI said a third party had unlocked the device.

2017: Apple introduced the iPhone X, eliminating the home button to create an edge-to-edge display. It also debuted Face ID, which uses advanced sensors and lasers to unlock the phone by recognising its owner’s face.

Jobs at an Apple event at the company's headquarters in Cupertino, California

Jobs at an Apple event at the company’s headquarters in Cupertino, California

2018: With iOS 12, Apple added features intended to help users monitor their device use and spend less time on their phones. The move followed a strongly worded letter from shareholders calling on the company to address growing concerns about smartphone addiction among children and teenagers.

2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.

2020: In March, Apple closes all its brick-and-mortar retail stores outside of China in response to coronavirus. 

2021: In an online virtual event in April, CEO Tim Cook declares Apple’s goal of becoming carbon neutral for Earth Day. Later in the year, the iPhone 13 was announced. 

2022: In September, the iPhone 14 was announced. One of the new features included a new sensor to detect if a user had been in a car crash, as well as an improved camera system. 

2023: Apple brings back its ‘Home Pod’ after the first generation was discontinued. The ‘Home Pod’ can be seen as an alternative to Amazon’s Alexa or Google Home, as it is powered by voice commands. 

2024: Apple makes its first steps into artificial intelligence with the release of Apple Intelligence. The features are not all released at once, with many delayed until the following year. 

2026: Apple announces a leadership shakeup. After 15 years leading the company, Tim Cook steps aside from his position as CEO to become executive chairman. John Ternus, 51, Apple’s widely respected hardware chief, takes as CEO on September 1.