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For those eager to explore the Upside Down, McDonald’s is your next stop.
In collaboration with Netflix, McDonald’s has introduced a “Stranger Things: Tales From ’85” Happy Meal, celebrating the release of the latest animated series that premiered on April 23.
This special Happy Meal offers fans a glimpse into the mysterious world without the menace of Demogorgons, featuring a variety of collectibles to accompany fans on their next peculiar journey.
Packaged in a uniquely themed box, each Happy Meal includes a collectible character toy, a “Stranger Things” activity book, and a QR code for accessing an interactive game where players can help save the fictional town of Hawkins, Indiana.
Don’t worry if you don’t find your favorite character in your Happy Meal right away—two new characters will be unveiled each week, with a total of 12 available, depending on the location.
The “Stranger Things: Tales From ’85” Happy Meals will launch in the US starting May 5, followed by global rollout across Brazil, Singapore, Norway, Australia, the Netherlands, Germany, Portugal, Italy, India and more.
The new animated show from showrunner Eric Robles and executive producers the Duffer Brothers is a spinoff of the hit TV series, which concluded with Season 5 and the series finale on December 31, 2025.
“Stranger Things: Tales From ’85” returns to Hawkins with the familiar faces and characters, voiced by different actors, as they encounter new monsters and a paranormal mystery.
“That spirit of adventure and childhood camaraderie made McDonald’s the perfect partner to bring it all to life,” a press release said. “What better way to invite a new generation of ‘Stranger Things’ fans into Hawkins than through one of the most iconic cornerstones of the ‘80s?”
The adventure that’s unlocked with the QR code on each Happy Meal shows Dustin and the gang forming the “Hawkins Investigators Club” to defeat creatures that have taken over a “beloved local hangout” —McDonald’s — with your help.
McDonald’s and Netflix have launched a campaign spanning linear, digital and social, using original animation drawn directly from the new show to bring fans to the center of the action, touting, “The Upside Down has never felt so close – or so delicious.”