Meta Platforms, the parent company of Facebook, has recently released a new app dedicated to its Meta AI assistant. This move puts Meta in line with other tech giants like Microsoft-backed OpenAI and Google under Alphabet.

The introduction of this standalone app indicates Meta’s strategic push to increase the usage and accessibility of its AI assistant, which was previously integrated into platforms like WhatsApp, Instagram, Facebook, and Messenger. By offering a separate app, Meta aims to expand the reach of its AI technology.

This development also showcases CEO Mark Zuckerberg’s commitment to solidifying Meta’s presence in the highly competitive realm of artificial intelligence, where it competes directly with established players such as OpenAI and Google. Zuckerberg’s focus on advancing AI technology aligns with Meta’s broader mission to innovate and provide cutting-edge solutions to its users.

Meta’s separate app will provide more personalized responses based on context and other user-specific elements related to the user’s Facebook and Instagram accounts.

Llama 4, Meta’s latest large language model, powers the Meta AI assistant and is designed to rival the latest AI models from OpenAI, Google, Deepseek and Anthropic, with improved reasoning, multilingual capabilities and efficiency.

The new app will integrate with Meta’s AI glasses and merge with the existing companion app, the company said.

Meta is hosting its first-ever AI developer event, dubbed LlamaCon, on Tuesday, which will center around its Llama family of AI models.

The Instagram owner is set to report its first-quarter results on Wednesday after markets close.

Meta will start testing a paid subscription for the AI chatbot’s advanced versions in the second quarter, Reuters had reported in February.

However, the subscription service might not rake in meaningful revenue until next year at the earliest, a source had said.

Meta AI, which was launched in September 2023, is a virtual assistant that uses large language models to perform reasoning tasks.