Once an enclave for spring breakers searching for warmer weather, the city of Miami Beach is making a concerted effort to curb raucous partying by launching a “Spring Break Reality Check” campaign.

The reality TV-themed PSA video shows just how unwelcome college students are to the Florida destination.

“Consider this your reality check. Spring Break and Miami Beach don’t mix,” the city of Miami Beach wrote on X. 

Police enforcement is hoping to see the same, if not better, effect with the “Reality Check” parody released this year. 

While the city saw last year’s campaign as a success, some businesses said the measures went too far. M2, a nightclub in Miami Beach, reported half a million dollars in revenue loss during this period, according to WSVN.

Miami Beach is implementing strict security measures, heightened law enforcement and new public awareness efforts to control spring break crowds and prevent unruly behavior. (City of Miami Beach)

‘Spring break and Miami Beach don’t mix’

The “Reality Check” ad points viewers to a website that lists the many prohibitions to prevent even the most insistent partyers from enjoying themselves during the busy weekends of March 13-16 and March 20-23: no novelty vehicle rentals, raised towing fees, sobriety checkpoints and the closure of all parking lots in South Beach, a section of Miami Beach that typically heaves with tourists.