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OpenAI has officially announced the closure of its viral AI-driven video application, pledging to soon provide users with guidance on preserving their existing creations.
In a move that has caught the attention of many, OpenAI has decided to discontinue its social media app, Sora. The app, which gained significant traction last fall, became a popular platform for sharing short-form videos powered by artificial intelligence. However, it also sparked concerns within Hollywood and other industries.
On Tuesday, OpenAI communicated through a brief social media post that it is “saying goodbye to the Sora app,” promising to offer more details shortly on how users can safeguard their content created on the platform.
“What you made with Sora mattered, and we know this news is disappointing,” the statement acknowledged, underlining the significance of user contributions.
Launched in September, Sora was OpenAI’s venture to tap into the lucrative world of short-form video content, aiming to compete with major platforms like TikTok, YouTube, and Meta’s Instagram and Facebook. The company behind the renowned ChatGPT sought to capture not only audience engagement but also potentially lucrative advertising opportunities.
But a growing chorus of advocacy groups, academics and experts expressed concern about the dangers of letting people create AI videos on just about anything they can type into a prompt, leading to the proliferation of nonconsensual images and realistic deepfakes in a sea of less harmful “AI slop.”
OpenAI was forced to crack down on AI creations of public figures — among them, Michael Jackson, Martin Luther King Jr. and Mister Rogers — doing outlandish things, but only after an outcry from family estates and an actors’ union.
Disney, which made a deal with OpenAI last year to bring its characters to Sora, said in a statement Tuesday that it respects “OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere.”
“We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators,” Disney’s statement said.
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