The Duke’s Mayo Bowl has become hugely popular in the college football world due to its unique sponsor and the tradition of dunking the winning head coach in mayonnaise.

To make this year’s game even more exciting, NBC Sports’ Nicole Auerbach revealed during the game that a celebrity was disguised as Duke’s mascot “Tubby,” adding an element of suspense.

As the clock ticked and ticked during the game between Minnesota and Virginia Tech, fans waited for the reveal.

In the end, after the Gophers claimed a 24-10 victory, it was revealed that the person in the Tubby mascot suit was none other than the famous hip-hop artist Flavor Flav, known for his distinctive style of wearing a clock around his neck.

As Minnesota head coach P.J. Fleck awaited his moment in mayonnaise glory, the top of the costume — fittingly a mayo bottle with a yellow lid — was removed with the rapper underneath.

Clad in gold and silver clocks, he had two simple words for the Bank of America Stadium crowd and the folks watching at home: “Yeah, boy!”

Fleck seemed to be in utter disbelief.

“It’s Flavor Flav, holy crap!” he said.

The two shared a hug, and after a few moments, Fleck sat down and awaited his moment with the condiment, which was subsequently dumped on his head with the help of Flav.

Flav’s mayo bath moment comes months after he was a prominent super fan at the 2024 Olympics in Paris, where he loudly supported the U.S. water polo squad and helped an American track and field athlete pay rent.

As for Minnesota, it finishes the year 8-5 after controlling the game and even pulling off a fake tush push pass to seal the win in the fourth quarter.