Bourbon industry in crosshairs of U.S.-Canada trade war
Share and Follow

LOUISVILLE, Kentucky — Distilleries in the heart of America’s bourbon industry are finding themselves in the crosshairs of a brewing trade war between the U.S. and Canada.

Alcohol made in the U.S. is being removed from store shelves in Canada in retaliation for tariffs placed on its products by the Trump administration.

A price sticker for Heaven's Door bourbon near empty space on a grocery store shelf
American-made liquor has been removed from store shelves throughout Canada.Graham Hughes / Bloomberg via Getty Images

It’s also leading to canceled shipment orders and stalled liquor agreements with potential trading partners, some Kentucky bourbon businesses say.

The family-owned Michter’s Distillery in Louisville has already lost $115,000 in canceled bourbon shipment orders to Canada, its largest foreign market as liquor stores in most Canadian provinces have been asked to remove products from their shelves.

Andrea Wilson stands near boxes
Andrea Wilson, chief operating officer at Michter’s Distillery in Louisville, Ky.Kailani Koenig / NBC News

“That’s the reality of it,” said Andrea Wilson, chief operating officer of Michter’s. “We would prefer to see less tariffs than more.”

Earlier this month, Trump announced a 25% tariff on goods imported from Canada and Mexico — two of the country’s largest trade partners — before postponing it amid trepidation of a broader trade war.

On Tuesday, Trump amplified his tough tariff talk, saying he would double the tariffs imposed on steel and aluminum imported from Canada.

The threat came one day after Ontario’s premier, the leader of Canada’s most populous province, announced it would charge 25% more for electricity to 1.5 million Americans.

Kentucky’s bourbon industry pours about $9 billion into the local economy annually, according to the Kentucky Distillers’ Association.

Michter’s bourbon barrels stacked on shelves in a distillery
Michter’s bourbon barrels. Kailani Koenig / NBC News

The state produces about 95% of the bourbon sold in the world, the association estimates.

While data on the tariffs’ effects is unavailable, U.S. consumers likely won’t see a price increase on bourbon for at least a few months, said Marten Lodewijks, president of the U.S. division of the beverage industry data firm IWSR.

But Kentucky distilleries could feel an immediate pinch if some of their shipments to Canada are being cancelled, he said.

Wilson said she fears her business could face further losses if the tariff war continues.

“If we’re not selling to our largest export market, that’s a significant impact to our business, and it’s very sad for us, because we have friends, we’ve built relationships in that country for a long time,” she said.

Black-owned Brough Brothers Distillery in Louisville is having its own set of problems caused by the tariff war.

Victor Yarbrough stands near barrels and places his hands atop bottles of liquor, posed for a photograph
Victor Yarbrough, CEO of Brough Brothers Distillery in Louisville, Ky.Kailani Koenig / NBC News

The company was in the midst of negotiating to sell its products in Canada for the first time, but discussions abruptly ended when the trade war started.

The deal fell through “as soon as the tariffs were announced,” CEO Victor Yarbrough said.

“Literally, we’re in the middle of expansion. Everything’s been suspended, they don’t have the ability to purchase,” Yarbrough said, adding his plans for 2025 were to also ship alcohol to France and the United Kingdom.

Now he’s considering sending his products to South Africa or Brazil, but Canada would have been the bigger market.

“I’m just like, how can we help get back to square one? How can we facilitate good, neighborly, you know, relationships that we’ve been having?” he asked.

Fawn Weaver, founder of Black-owned Tennessee whiskey brand Uncle Nearest, had her alcohol products pulled off the shelves in Canada, but said she was already bracing for the fallout.

Weaver, who contends a tariff war could be predicted during the presidential campaign, said the tariffs mean her business can’t be as aggressive in the global market for now.

“As an independent brand, I can’t afford those tariffs. I can’t afford to absorb it, and I can’t pass it on to the consumers,” she said. “It could be argued that this is exactly what the current administration wants — for all of us to bring in our business in the U.S.”

She added: “We already knew coming into this, Trump was very clear in what he was going to do, even though we didn’t know where the tariffs would hit.”

Kailani Koenig and Maggie Vespa reported from Louisville, Deon J. Hampton from Denver and Bracey Harris from Mississippi.

Share and Follow
You May Also Like
Judge refuses to halt ICE operations in Minnesota

Federal Judge Denies Request to Suspend ICE Activities in Minnesota, Impacting Immigration Enforcement Efforts

A federal judge on Wednesday declined to pause immigration enforcement actions in…
85-year-old woman stabbed to death in NYC home, grandson in custody: sources

Tragic Incident: 85-Year-Old NYC Woman Fatally Stabbed, Grandson Arrested

Authorities have reported a tragic incident in Bedford-Stuyvesant where an 85-year-old woman…
Anti-ICE agitators burn American flag outside California federal building

Protesters Ignite Controversy with Flag Burning at California Federal Building

On Tuesday, a clash erupted outside a federal building in California, involving…
Police turn up woman's home over a comment she left about her mayor

Police Visit Woman’s Home Following Her Comment About the Mayor

A Florida woman has urged her local mayor to develop resilience after…
Decades Before ‘The Rip,’ Joe Carnahan Took Ray Liotta on a Last-Minute Awards Season Run with ‘Narc’

Years Ahead of ‘The Rip,’ Joe Carnahan Propelled Ray Liotta into an Unexpected Awards Season with ‘Narc

Joe Carnahan has carved out a niche for himself in the world…
Secret room to be built at Chinese embassy near cable lines, sparking widespread espionage fears

Mysterious Room Planned at Chinese Embassy Raises Espionage Concerns Near Cable Lines

Unveiled construction plans for China’s new expansive embassy in London have sparked…
Chicago crime: Surveillance video shows 1 of 7 burglaries near CTA Red Line stops in Edgewater, Uptown and West Rogers Park

Wave of Burglaries Hits Chicago’s Red Line: Surveillance Footage Unveils Edgewater, Uptown, and West Rogers Park Incidents

An Edgewater restaurant in Chicago recently fell victim to a theft, where…
Portland officer reassigned after video surfaces with comments about Renee Nicole Good: 'Criminals get shot'

Portland Officer Reassigned Following Release of Video with Remarks on Renee Nicole Good: ‘Criminals Get Shot

A Portland police officer has been reassigned following the circulation of a…