WASHINGTON — HBO Max is gearing up to adjust its subscription fees once again, marking the third price revision since 2023, as revealed by Warner Bros. Discovery this Tuesday.

Starting October 21, all HBO Max plans will feature new pricing structures. The Basic With Ads plan will see a $1 increase, bringing it to $10.99 per month, or $109.99 annually. Meanwhile, the Standard plan, which allows for ad-free viewing on two devices, will go up by $1.50 to $18.49 monthly, or $184.99 per year. The Premium plan, which provides access to 4K content and ad-free streaming on up to four devices, will increase by $2, reaching $22.99 per month or $229.99 annually.

New subscribers will immediately encounter these updated prices. For current monthly subscribers, the new rates will take effect with their billing cycle beginning on or after November 20, 2025. Annual subscribers will experience the price change upon their next renewal.

The prices are effective immediately for new subscribers. Existing monthly subscribers will see the changes reflected with their next billing cycle on or after Nov. 20, 2025, while annual subscribers will be charged the new rate once their renewal period arrives.

This marks the third time the streaming service is raising prices since its launch. The company’s last increase for ad-free plans took place in June 2024, following its first-ever increase in January 2023. The increases come as other streaming services have also raised subscription costs this year. Earlier this month, Disney raised prices for its Disney+ subscriptions and Hulu bundles. Those changes also went into effect Oct. 21. 

HBO Max, which reverted to its original name this summer after briefly rebranding as “Max,” offers programming from HBO, Warner Bros. Pictures, DC Studios, Turner Classic Movies, A24, Studio Ghibli and other properties.

Its lineup features several hit shows, including “Succession,” “The White Lotus,” “Game of Thrones” and “The Last of Us.”