The Kansas City Chiefs likely don’t need much marketing to attract fans to their games, but they certainly made an impression on Thursday with their latest creative endeavor.
In a clever twist, the Chiefs enlisted actors Rob Riggle and Lisa Gilroy to play the fictional hosts Bruce and Gayle. The duo unveiled the 2026 season schedule as if they were presenting an infomercial on a fictional channel dubbed “QVChiefs.”
Adding to the humor, Donna Kelce, mother of the 11-time Pro Bowl tight end Travis Kelce, made a special appearance. She humorously referenced her stint on Peacock’s reality show, “The Traitors.”
To generate buzz around the video, the Chiefs captioned it on X with, “The ’90s called. They want their schedule release back.”
One highlight from the Week 1 matchup against the Broncos featured a quirky gag: a $52.80 jar of “mile-high air.” Riggle, known for his allegiance to the Chiefs, opened it with a grimace, while Gilroy joked that a horse must have farted in the jar.
For their Week 3 game on the road in Miami, the duo sold a literal hard rock — in a nod to the Dolphins’ Hard Rock Stadium — for $999.99, or free if a fan found a harder rock.
“Football guy starch” was the product for a game with the Chargers, with a person walking around in Los Angeles coach Jim Harbaugh’s ubiquitous khakis.
The comedy pair even took a shot at the Jets with a product called green-be-gone, costing a measly $6.99.
“If you or a loved one is wearing green and feeling the urge to spell out four-letter words, you may be already suffering from Gang Green,” Riggle said before he broke out into a J-E-T-S JETS JETS JETS chant, with Gilroy stopping him before going further.
To advertise a game against the 49ers, Riggle showed a copy of a fake VHS with the title “The Faithfuls” that included a picture of Donna Kelce.
“America’s favorite mom was robbed of a generational run on a certain reality show,” Riggle said, harkening back to Donna’s elimination in January on “The Traitors.”
“It felt a little funny being a faithful, but now I can dominate the competition, just like I always should have,” Kelce said in her cameo to advertise her fictional show.
After a 6-11 season in 2025, the Chiefs will hope for a rebound in 2026.
Travis Kelce will be back for a 14th season, while quarterback Patrick Mahomes hopes to be ready for Week 1 after ACL and MCL tears at the end of last year.