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Social media erupted with reactions following the shocking news of Savannah Guthrie’s mother’s presumed abduction. The “Today” show host’s mother, Nancy Guthrie, has become the center of attention online as users shared details of her disappearance.
Influencers were quick to disseminate a timeline of events since Nancy Guthrie was last seen. They also posted images showing blood on her porch, later confirmed to be hers, sparking widespread concern. Many took to platforms to identify potential suspects or filmed their own investigations in the neighborhood, hoping to assist in the search.
The case of Nancy Guthrie, who authorities suspect was abducted from her home near Tucson, Arizona, about a week ago, has captivated online sleuths. Despite the ongoing investigation, no suspects have been identified, but the case has generated significant engagement across social media platforms.
Instagram, TikTok, X, Facebook, and YouTube are abuzz with theories and tips regarding her disappearance. However, along with raising awareness, this online activity has also spread rumors, prompting law enforcement to clarify misleading information repeatedly.
Michael Alcazar, an adjunct professor at John Jay College of Criminal Justice and a former NYPD detective, believes that the benefits of the social media attention outweigh the drawbacks. He notes that while misinformation can spread, the potential for public involvement and assistance is invaluable.
“More people are aware; It keeps people alert,” he said. “If they know she hasn’t been found yet, perhaps people will remember that and if they see something, they might say something.”
He compared it to the widespread online response to the disappearance and death of Gabby Petito in 2021 and the impact that may have had on her body being found.
Two YouTubers said at the time that an image they posted showed Petito and her boyfriend’s white van and that it led investigators to the area where her body was found. But the FBI didn’t specify what led to the discovery.
“I think it’s just something that we have to adapt to as far as law enforcement,” Alcazar said. “The true crime community is growing. … There’s a lot of people out there that want to help.”
But with the widespread posts also comes the proliferation of misinformation.
Ashleigh Banfield, from the cable network NewsNation, announced on her podcast Wednesday that a law enforcement source told her a Guthrie family member is the prime suspect. She seemed to quickly walk-back the statement seconds later, saying the person “may be a prime suspect,” and adding that family members are often looked at first. The information quickly took off across social media, with people posting photos of the person she named.
Pima County Sheriff Chris Nanos addressed the rumor early in a news conference Thursday, saying authorities don’t have any suspects or persons of interest. That remained the case Friday.
“I plead with you to be careful of what it is we put out there. … You could actually be doing some damage to the case, you could do some damage to the individual, too,” he said later in the news conference. “Social media’s kind of an ugly world sometimes.”
Other posts have included a medium expressing her feeling that Guthrie is close by and a woman using astrology to point her viewers in the direction of what may have happened.
Calvin Chrustie, who has more than three decades of experience in negotiations for kidnapping, ransom and extortions, said if the public truly understood the toll those situations can have on family and law enforcement, they might not hastily post unsubstantiated information.
“This stuff on X and other stuff out there that’s pure speculation is actually making it more difficult for the families and making it more difficult to the police to secure the safe, you know, the safe return of the hostage,” he said.
Julie Urquhart, an elementary school teacher in New Brunswick, Canada, has been posting about the case on TikTok, Instagram and Facebook. She said she was drawn to the disappearance because she has a mother near Guthrie’s age and was fascinated that someone could have taken her seemingly without a trace.
Urquhart said her information comes from national news sites and law enforcement news conferences. One of her posts on TikTok and Instagram amassed more 4 million views, she said.
“That’s 4 million eyes that now saw that story and now maybe will see something or know something or know someone who does,” she said. “There’s just so many people it hits.”
Associated Press reporter Safiyah Riddle in Montgomery, Alabama, contributed.
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