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(KTLA) Starbucks customers are about to see a much smaller menu.
In January, Starbucks announced it would cut its menu by about 30% as part of a slew of changes rolled out since chairman and CEO Brian Niccol joined the company in September.
On Monday, Starbucks revealed 13 drinks that will no longer be on the menu starting Tuesday, March 4.
“We’re simplifying our menu to focus on fewer, more popular items, executed with excellence,” Starbucks said in a release. “This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”
The beverages dropping from the menu are “less popular,” the company said.
The full list of Starbucks drinks getting the axe, shared with TODAY, includes:
- Iced Matcha Lemonade
- Espresso Frappuccino
- Caffè Vanilla Frappuccino
- White Chocolate Mocha Frappuccino
- Java Chip Frappuccino.
- Chai Crème Frappuccino
- Caramel Ribbon Crunch Crème Frappuccino
- Double Chocolaty Chip Crème Frappuccino
- Chocolate Cookie Crumble Crème Frappuccino
- White Chocolate Crème Frappuccino
- White Hot Chocolate
- Royal English Breakfast Latte
- Honey Almondmilk Flat White
The slimmed-down menu is part of a broader shift in operations by the world’s most iconic coffee brand. In a letter to employees on Monday, Niccol announced plans to lay off 1,100 corporate employees globally.
“Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration,” Niccol wrote in the letter.
More foods and beverages are expected to be removed from the Starbucks menu in the coming months, Monday’s announcement added. It isn’t all bad, however Starbucks said its “beloved Lavender beverages” will return in spring alongside the new Ice Cherry Chai and the Jalapeño Chicken Pocket.
Starbucks hired Niccol last fall to reverse slowing sales, which fell 2% in its 2024 fiscal year. Niccol has said he wants to improve service times especially during the morning rush and reestablish stores as community gathering places.
The Associated Press contributed to this report.
