Steph Curry Launches His Whiskey Brand with Exclusive Tasting Event at Bay Area Costco

In the San Francisco area, Steph Curry’s presence inevitably draws a crowd, and his recent appearance was no exception. The NBA superstar was seen at a Costco in South San Francisco, not far from the airport, where he was promoting his latest venture: Gentleman’s Cut Kentucky Straight Bourbon Whiskey.

A throng of eager Golden State Warriors fans gathered to catch a glimpse of Curry. As he moved through the buzzing crowd, he took a moment to acknowledge them, warmly saying, “I just wanted to say hi to everybody.” His greeting was met with enthusiastic cheers and chants of his name, a testament to his immense popularity.

Curry didn’t just wave and move along; he took the time to engage with the fans. He shook hands and posed for photos, creating memorable moments for those in attendance.

The whiskey brand, Gentleman’s Cut, was co-founded by Curry alongside Napa Valley winemaker John Schwartz in 2023. Their creation is a 90-proof bourbon, carefully aged for five to seven years in new charred white-oak barrels, reflecting their commitment to quality and craftsmanship.

Gentleman’s Cut was founded by Curry and Napa Valley winemaker John Schwartz in 2023, with the two embarking on a whiskey that is 90-proof bourbon and aged between five and seven years in new charred white-oak barrels.

Curry has been involved in every step of the whiskey process since embarking on his new business venture, including manufacturing, blending and aging.

Kentucky Straight Bourbon Whiskey is the sixth flavor Gentleman’s Cut has created and is distilled by Game Changer Distillery located in Boone County in Independence, Kentucky.

According to Passion Spirits, Curry created his whiskey as a way to commemorate celebrations.

“I’m proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman’s Cut. This rich, complex, and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends, and family.”

It appears that the whiskey business will be Curry’s calling whenever he decides to call time on his Hall of Fame basketball career in which he’s been hailed as one of the greatest shooters of all time.

Curry is set to enter the final year of his contract after agreeing to a one-year, $62.6 million extension with the Golden State Warriors that would keep him there until after the 2027 NBA season.

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