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The ads released so far include Will Ferrell crashing Netflix shows, Alicia Silverstone’s “Clueless” reprisal and Sarah McLachlan spoofing her other well-known ad.
WASHINGTON — The Super Bowl is advertising’s biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much as a return on investment for those millions, most advertisers release extended versions of their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
Here’s a look at all the Super Bowl ads released so far:
Booking.com: Melissa McCarthy
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Bud Light: Miles and Keleigh Teller
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light. The minute-long ad even features the couple’s dog Bugsy.
Budweiser: Kevin Bacon, Metro Boomin
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
Busch Light: Sarah McLachlan
A mountain man talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song “Angel.”
Dexcom: Nick Jonas
Singer Nick Jonas returns for the second year in an ad that highlight’s Dexcom’s glucose monitoring system.
Downy Unstopables: Danny McBride
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by “Downy McBride.”
DraftKings: Kevin Hart, Tony Hawk, Emmitt Smith, Dr. J, David Ortiz and Ludacris
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.
General Motors and Netflix: Will Ferrell
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.
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Hellmann’s: Jon Hamm and Brie Larson
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann’s mayo — to drive home the point that Hellmann’s would go well with a “ham and brie” sandwich.
Michelob Ultra: Serena Williams, Brian Cox, Tony Romo, Alex Morgan, Nneka Ogwumike and Canelo Alvarez
Michelob Ultra’s two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
PopCorners: Bryan Cranston and Aaron Paul
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
Pringles: Megan Trainor
Anyone can get their hand stuck in a Pringles can, according to Pringles’ latest Super Bowl ad effort, including singer Meghan Trainor.
Rakuten: Alicia Silverstone
The online shopping site tapped “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
Uber One: P. Diddy, Montell Jordan, Kelis, Donna Lewis, Haddaway and Ylvis
Uber’s ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan (“This is How We Do It”), Kelis (“Milkshake”), Donna Lewis (“I Love You Always Forever”), Haddaway (“What is Love”) and Ylvis (“What Does the Fox Say”).
Workday: Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr. and Paul Stanley
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn’t call each other “rock stars.”
Paramount Plus: Sylvester Stallone
The streaming service’s ad features actor Sylvester Stallone as he scales the company’s “Paramount Mountain.” His three daughters are also featured in the ad alongside Dora the Explorer, Beavis and Butt-Head, Star Trek’s Captain Pike and other fictional characters.
The Super Bowl ad also serves as a teaser for his new reality show “The Stallone Family.”
The Kansas City Chiefs will face the Philadelphia Eagles in the Super Bowl on Feb. 12 in Glendale, Arizona.
