Sydney Sweeney’s latest brand collaboration has sparked outrage on social media with many rushing to share their disgust.

The Euphoria star, 27, recently teamed up with men’s grooming brand Dr. Squatch to launch a limited-edition soap bar called ‘Bathwater Bliss.’

According to the brand, the soap contains actual droplets of Sydney’s used bathwater – which some fans found ‘weird’ and ‘gross.’

‘You kept asking about my bathwater after the @drsquatch ad… so we kept it,’ the caption of the post read. 

‘Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.’  

The soap also has other natural ingredients like pine bark extract, sand, and the earthy scents of Douglas fir and moss.

It was meant to be a nod to her Pacific Northwest roots and a tongue-in-cheek response to the internet’s obsession with the blonde bombshell, per GQ.

During an interview, the actress shared her thoughts on a unique fan interaction, stating, ‘I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water.’

Describing her bathwater, she added, ‘It’s super soft. It’s really pretty, I’m looking at it right now. It’s marbly and has blues and a little bit of brown in it.’

She also explained how Dr. Squatch managed to get her bathwater that it used in the soap.

Recounting a particular experience, she recalled, ‘When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water.’

‘So it’s my real bath water. I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there’s some city bath water mixed in.’

During the interview, she was also asked about the inspiration behind the product.

In 2023, the film Saltburn took the internet by storm, and a particularly raunchy scene when Barry Keoghan’s character drank bathwater, went viral.

The actress was asked about the comedy thriller film.

‘I did [see it]. Honestly, it [Saltburn] probably has been a huge catalyst for it,’ she revealed. 

But, despite her own enthusiasm for the product, critics have slammed it as a ‘gross’ PR stunt. 

‘I love you Sydney, but what the f**k is this?’ a person asked.

‘Sydney, why?’ another questioned.

‘I wanted this to be fake so bad,’ someone admitted.

‘We need to look at ourselves in the mirror,’ a user said.  

‘This is so weird, haha, sorry,’ someone wrote, while another said, ‘Girl, what?’

Other comments read: ‘What in the actual f***?,’ ‘I’m sorry, what is this?,’ and, ‘Nah, this is gross.’

‘No way this is a real thing,’ one Instagram user wrote.

‘What has the world come to…’ a user asked. 

Another said: ‘This is creepy.’

‘Are you kidding?’ someone else wrote.   

This isn’t Sydney’s first time collaborating with Dr. Squatch. 

In October 2024, she starred as the brand’s sultry ‘Body Wash Genie’ to promote its Natural Body Wash line.

‘Hello you dirty little boys, are you interested in my body… wash?’ the 27-year-old Euphoria stunner teased in the 30-second spot.

‘Well, you can’t have it, because this isn’t for boys. It’s for men. This is Dr. Squatch Natural Body Wash with long-lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls.’

She continued: ‘You’ll finally get the attention you deserve, so go to drsquatch.com today and quit being a dirty little boy!’