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Sydney Sweeney has once again captivated her audience with a provocative advertisement for her lingerie brand, SYRN. The latest campaign has stirred excitement among her followers on social media.
The 28-year-old actress was captured in a daring pose, kneeling and playfully tugging at a male model’s boxers. The model, whose sweatpants were already pooled around his ankles, wore only his underwear, shoes, a bracelet, and a bar code sticker on his lower back.
Sweeney herself showcased her long legs and offered a glimpse of her toned figure by opting to go without pants, instead highlighting her $16 SYRN underwear.
Completing her look, she donned the brand’s $89 “Better On You” Unisex Button-Down Shirt paired with stylish high wedges. Sweeney delivered a sultry gaze at the camera while holding a bar code scanner, playfully poised over the tag on the model’s back.
Wearing her brand’s $89 Better On You Unisex Button-Down Shirt and a set of high wedges, she shot a come-hither stare at the camera while using a bar code scanner on the tag slapped across the man’s back.
The image was the opener of an Instagram album that Sweeney shared Tuesday with the cheeky message: ‘midnight snack time for allll.’
Sydney Sweeney starred in the raciest ad yet for her new lingerie line SYRN, as her promotions for the brand send fans wild online
Sweeney offered fans a close-up of her backside as she posed in her brand’s Rear View Mid Rise Bikini bottom, which retails online for $16
She was promoting the brand’s unisex Midnight Snack line, which she teased in a video saying: ‘We’re treating the boys too for this collection.’
Sweeney also offered fans a close-up of her backside as she posed in her brand’s Rear View Mid Rise Bikini bottom, which retails online for $16.
Other images enabled her to show off her world-famous cleavage as she wore a crop top reading: ‘MARRY ME FLY FREE’ cut high enough to expose her bra, the Knot Just Friends Twist Front Bralette available for $39.
Her musclebound male model made other appearances in the album as well, and although he was wearing his sweats in those photos, his shirt usually remained off.
One picture showed him kneeling and staring up adoringly at a scantily-clad Sweeney, who struck a dance pose while clinging to a clothesline.
In another, he had thrown her over his shoulders and she was using one hand to cover his eyes, the pair of them laughing uproariously.
A couple of female models were also pictured prancing about next to Sweeney in some of the pictures in the latest promo for SYRN.
Her sizzling shoot with the male model comes after she revealed the type of man she finds appealing, amid her second public romance with a much older boyfriend.
In another photo, he had thrown her over his shoulders and she was using one hand to cover his eyes, the pair of them laughing uproariously
One picture showed him kneeling and staring up adoringly at a scantily-clad Sweeney, who struck a dance pose while clinging to a clothesline
Other images enabled her to show off her world-famous cleavage as she wore a crop top cut high enough to expose her Knot Just Friends Twist Front Bralette, available for $39
Wearing her brand’s $89 Better On You Unisex Button-Down Shirt and a set of high wedges, she treated fans to her megawatt smile
A couple of female models were also pictured prancing about next to Sweeney in some of the pictures in the latest promo for SYRN
She was promoting the brand’s unisex Midnight Snack line, which she teased in a video saying: ‘We’re treating the boys too for this collection’
The Housemaid actress spent seven and a half years with restaurateur Jonathan Davino, 41, until news of their breakup circulated in early 2025.
For a few months now she has been involved with music tycoon Scooter Braun, 44, who previously managed such acts as Justin Bieber and Ariana Grande.
Now, as her latest blossoming dalliance hits the headlines, the world-famous pinup peeled back the curtain to reveal the attributes she looks for in the men she dates.
‘Athletic and outgoing and funny. I’m a sporty girl, so someone needs to be able to climb a mountain with me, go skydiving with me,’ she told Cosmopolitan.
‘And someone who loves their family. I love myself a man…oh, wow, when you print that, you won’t hear the inflection in my voice,’ she observed, adding: ‘Look, I am a boss in my life. I take control. I go after what I want. I am confident, and I am successful, and I don’t actually need a man.’
The Euphoria actress continued: ‘I’ve got myself. I’ve got an incredible group of girlfriends. I’ve got a team of bada** women. That is very intimidating to a lot of guys, so a guy needs to be able to stand in that with me.’
Sweeney recently shared that she does not ‘need a man,’ and has ‘myself’ as well as ‘an incredible group of girlfriends’ and ‘a team of bada** women’
Sweeney launched SYRN last month and has been tirelessly promoting the venture ever since
One picture showed her and her fellow female models wearing the $16 Kiss This Mid Rise Thong over their jeans, as well as bras on top of their t-shirts
Sweeney reflected of her love life: ‘It takes a very specific person who can handle the world that comes with me. There was a guy who I really, really liked, but he told me he can’t handle my world. It’s a hard thing.’
She also candidly revealed: ‘The other day, my mom and I were talking about guys, and I was like: “Well, he’s not really my type.”’
Sweeney’s mother Lisa then replied: ‘“Well, maybe your type’s not working out for you, Syd.” Maybe I need to be open to other experiences and try not to put everything in this exact box of what I think I need.’
Braun and Sweeney were first linked when they were spotted mingling at Jeff Bezos and Lauren Sanchez’s wedding functions in Venice over the summer.
In November, however, she was glimpsed sliding into a car driven by Davino after dinner with friends in Santa Monica, and during their conversation she was alleged to have shouted at him: ‘I don’t believe you. Please leave, leave me alone.’
During her recent interview, Sweeney reflected on her decision to keep the glare of public scrutiny off her longtime romance with Davino, whom she became engaged to in March 2022 nearly three years before their split.
‘I was in a relationship for a very long time, for seven and a half years, and I never talked about it. I was very private. No one would ever see us,’ she said.
For a few months now she has been involved with Scooter Braun, 44, who previously managed such acts as Justin Bieber and Ariana Grande; Sweeney and Braun pictured in October
The 28-year-old Hollywood bombshell spent seven and a half years with restaurateur Jonathan Davino, 41, until their relationship went up in flames early last year; pictured 2018
Sweeney and her Anyone But You star Glen Powell were the subject of romance rumors in 2023, which they played up as a marketing ploy ahead of the release of the film
‘I think it’s important to have some things for myself. I understand that I’m a public person, but I’m still in my 20s. I’m still figuring out love, and it’s hard to do that with millions of people who have their own opinions of what that looks like.’
She recalled: ‘At the same time, for all of my 20s, I put my head down and focused on work – and now I want to experience things. But it’s hard deciding that I want to experience love in the public eye. I’m just navigating it all.’
The revelation came after a source claimed Braun was ‘furious’ when he learned about Sweeney’s encounter with Davino in November, via The Sun.
An insider has also stated Braun has grown ‘frustrated’ over the soccer players sliding into Sweeney’s DMs on Instagram in a manner he regards as ‘incredibly disrespectful,’ despite the fact she ‘ignores them and blocks the sender.’
The insider shared: ‘Sydney has always been fiercely independent’, the source explained. ‘She values time alone – whether that’s travelling by herself, going out with girlfriends, or just switching off.’
Meanwhile her boyfriend ‘prefers togetherness, and he’s still adjusting to that,’ said the source, while noting Sweeney was ‘completely transparent’ with him.
‘She shows him everything to be honest. Seeing how relentless some of these men are can upset him – but she always reassures him.’