Taylor Swift is launching her own SiriusXM station to promote her upcoming album.

Taylor’s Channel 13 will go on air as the 35-year-old singer’s fans prepare for the release of her 12th studio album, The Life of a Showgirl.

The singer is set to broadcast across North America from Saturday 20 September to Sunday 19 October.

The news was confirmed by SiriusXM, as their president and chief content officer, Scott Greenstein, remarked: ‘Taylor Swift doesn’t just dominate the music industry, but she also influences every facet of pop culture.’

‘Her award-winning songs, which consistently top the charts, resonate across multiple generations, and we are excited to offer our subscribers a dedicated platform to enjoy their fandom and experience the new album with the introduction of Taylor’s Channel 13.’

He added: ‘SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way.’

Taylor Swift, 35, is launching her own SiriusXM station to promote her upcoming album, The Life of a Showgirl; Seen in 2023

‘This channel offers a distinctive space for fans to connect in unprecedented ways, enjoy her music spanning across all periods of her remarkable career, and celebrate The Life of a Showgirl in a manner that only SiriusXM can provide.’

Taylor’s Channel 13 will be available to listeners in their cars on satellite channel 13 and via the SiriusXM app.

It goes live 13 days before the release of Taylor’s upcoming record The Life of a Showgirl, due on 3 October.

The channel will include her most recognizable singles, deep album cuts, From the Vault tracks and live performances.

Taylor revealed her next album’s title in the early hours of 12 August, announcing it at 12.12am.

The following day, she appeared on New Heights, the podcast hosted by her NFL star fiance Travis Kelce, 35, and his brother Jason, to share further details of the release.

The Life of a Showgirl will feature 12 songs, including a collaboration with Sabrina Carpenter on the title track.

It follows Taylor’s previous release, The Tortured Poets Department, which came out in April 2024.

Taylor’s Channel 13 will go on air as the singer’s fans prepare for the release of her 12th studio album, The Life of a Showgirl; Seen in a promo picture for her new album

The singer is set to broadcast across North America from Saturday 20 September to Sunday 19 October; Pictured in 2024

It goes live 13 days before the release of Taylor’s upcoming record The Life of a Showgirl, due on 3 October

Taylor Swift, 35, announced she will be be having a theatrical release party to celebrate her upcoming album, The Life of a Showgirl

‘I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas!’ she shared via an Instagram post on Friday

When the new album drops on 3 October, Taylor’s Channel 13 will play it in full every other hour, beginning at midnight eastern time.

On 31 August, Spotify confirmed via Instagram The Life of a Showgirl had become the most pre-saved album in the history of its Countdown Page.

The album will be available to stream, download and purchase on its release date, as well as broadcast on SiriusXM.

The day prior Swift left fans ‘screaming and crying’ from joy, after announcing that she will be having a theatrical release party to celebrate her new album.

The superstar is planning the theatrical event to coincide with the October 3 launch of her 12th studio album.

‘I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas!’ she shared via an Instagram post on Friday.

‘You’ll get to see the exclusive world premiere of the music video for my new single “The Fate of Ophelia”, along with never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl.’

‘Looks like it’s time to brush off that Eras Tour outfit or orange cardigan… Tickets are on sale now. Dancing is optional but very much encouraged,’ the star added.

She wrapped up the post writing: ‘Showtimes may vary, so check your local listings. Tickets are limited and available at releasepartyofashowgirl.com.’

Her concert film, The Eras Tour, became the highest-grossing concert film of all time in 2023, earning a staggering $180 million domestically and $261 million globally; Seen in 2023

The singer also released a stunning new photo, featuring her in burlesque-inspired red showgirl costume.

It’s been an exciting couple of weeks for Taylor, who announced her engagement to NFL star Travis Kelce, 35, last month.

However, the power couple won’t have a massive Hollywood style wedding, it has been claimed.

A source recently told People that the pop siren and the Kansas City Chiefs tight end ‘want to keep it more private’ when they say ‘I do.’