This weekend, the spotlight shifted from the Philadelphia Eagles versus The Kansas City Chiefs game to focus on Bill Belichick’s 24-year-old ‘fiancée,’ Jordon Hudson.

Hudson accompanied the 72-year-old former New England Patriots coach to New Orleans for a week of NFL celebrations leading up to the big game, grabbing attention every step of the way.

Aside from fueling engagement speculations, the former Bridgewater State University cheerleader took shots at the Atlanta Falcons, endured teasing from Snoop Dogg at the NFL honors event, and exhibited her quirky sense of humor on the red carpet.

The couple, who have been dating since 2023, went public with their relationship in June 2024.

According to People, the two reportedly first met in 2021, when Hudson was still a college student. 

Belichick was dating Linda Holliday, his girlfriend of 16 years, until early 2023.  

In December, Belichick and Hudson made their red carpet debut at The Museum Gala at New York City’s American Museum of Natural History, both looking chic in black while standing arm-in-arm.

And now, just a few months later, Hudson is making a splash in the celebrity world during Super Bowl weekend  – and here’s why: 

Hudson and Belichick sparked engagement rumors this weekend 

This weekend, while attending multiple events, Hudson sparked engagement rumors after she sported a diamond ring on her left hand.

The ring featured an oval-shaped diamond with a pink stone and silver band.

She wore the diamond during the NFL Honors on Thursday, as well as Fanatics founder Michael Rubin’s party. 

At the NFL Honors, she paired the diamond with a sparkling silver dress complete with a bra top and huge cutout in the middle which showed her bare midriff. 

Hudson also slipped on the ring for a casual stroll in New Orleans on Saturday morning, wearing leggings and bejeweled white sneakers. 

The couple have not yet confirmed an engagement.  

 Hudson survived a brutal roast at the NFL Honors 

On Thursday evening, during the NFL Honors awards, Hudson survived a brutal roast by singer and host Snoop Dogg – and the entire thing was televised, no less.

Snoop Dogg joked that he had been a football fan since ‘the Cowboys was good,’ and the Chiefs weren’t – then cracked, ‘I remember, what was it – Bill Belichick’s girlfriend wasn’t even born yet?’

At first, the 24-year-old looked shocked by the crack, but then began to smile and laugh alongside her boyfriend, Belichick.

The two were seated in the front row, too.

 She made a bold fashion statement on the red carpet 

Just one day before the big event, Hudson attended the MAXIM Saints and Sinners Big Game Party at Generations Hall alongside Belichick, and sported a huge block of wood as her purse.

The ‘bag’ appeared to be a literal block of wood with a handle attached, and it’s unclear if it was made by a designer or handmade by Hudson herself.

To complete the statement, the former Miss Maine contestant wore a black strapless bodycon dress with intricate corset detailing and a sheer overlay.

 The 24-year-old topped off the look with her long brown hair in loose waves, a swipe of red lipstick and black block heels.

She posted the picture of herself carrying the bag on Instagram, which garnered over 2,265 likes.

The 24-year-old trolled the Atlanta Falcons on Saturday

 On Saturday, Hudson joined Belichick for a morning stroll in New Orleans, as she wore a pair of leggings, bedazzled sneakers and gray long-sleeve Atlanta Falcons shirt.

The t-shirt read, ‘Champions – Super Bowl LI – Falcons’. 

However, the shirt was a pointed snub to Atlanta for passing up on her man when he interviewed for their head-coach vacancy last year after he parted ways from The Patriots in 2024.

The shirt was a clever reference to Belichick’s New England Patriots defeating the Falcons at Super Bowl LI in 2017.

At the time of that game, Hudson would have been just 15 – while Belichick would have been 64. 

During the walk, they also bumped into NFL commissioner Roger Goodell.

As the Super Bowl is set to kick off, fans seem impressed by Hudson’s various moments, with fans on social media applauding her various appearances. 

‘Your subtle messaging and trolling are world class,’ one fan wrote on Instagram, while another said: ‘You are literally the moment.’ 

 She didn’t hesitate to have her picture taken at the 2025 Super Bowl

During the 2025 Super Bowl, as the Kansas City Chiefs battled the Philadelphia Eagles, Hudson didn’t shy away from the cameras as she posed in the stands.

She donned a black leather zip-up dress with multiple patches on it that represented the various Super Bowls from over the years.

In a hilarious photo that was posted to Instagram, it showed Hudson posing for a picture as Belichick sat in his seat eating.

She stood with a smile on her face and her hand on her hip. 

 Hudson starred in a Super Bowl commercial alongside Belichick

Hudson was on the big screen Sunday night as she starred in a Dunkin’ commercial alongside Belichick that aired during the Super Bowl.

The duo was decked out in orange and pink Dunkin’ gear as they stood behind stars Ben Affleck and his brother Casey.

Dressed in bright orange Dunkin jackets, the brothers stood outside a dressing room discussing Jeremy’s method acting.

Casey told his brother that Jeremy was doing his research to become a DunKing.

After a small sibling spat, Ben barged into Jeremy’s dressing room, only to find him bathing in a bucket of beans.

‘What are you doing in there?’ he asked.

‘We’re doing a Dunkin Donuts commercial, right? I’m trying to find the character.’

When asked how long it would take to find it, Jeremy said at least three hours.