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Amid the comedy at Kevin Hart’s roast, the real showstopper was the sparkling piece adorning Tom Brady’s wrist.
In a surprise appearance during Netflix’s “The Roast of Kevin Hart” on Sunday night, the former NFL star stole the spotlight—not just with his witty jabs, but with an eye-catching accessory.
The 48-year-old Brady shared an Instagram carousel featuring a close-up of his dazzling watch after the event at the Kia Forum in Inglewood, California, playfully captioning it, “Payback is a bitch 😂😂 @kevinhart4real.”
The remarkable watch in question is an off-catalog Rolex Sea-Dweller crafted in 18-karat white gold, adorned with an array of baguette-cut and square-cut diamonds covering its case, bezel, and bracelet.
Although this ultra-rare model first surfaced in 2023, its value is hotly debated, with estimates soaring up to $6 million.
“I was watching the roast, and honestly, the glare off that Rolex was blinding!” Eugene Tutunikov, CEO of SwissWatchExpo, tells Page Six Style. “We sell 10,000 watches a year, and I have never come across one of these in the wild.”
Tutunikov added that the true market value is difficult to pin down — but Brady’s seal of approval only drives it higher. “Whatever the base price ends up being, the market will definitely charge a massive premium just because it’s the watch of the GOAT,” he says.
Brady — who survived his own Netflix roast in 2024 with Hart, 46, as host — returned the favor at the Shane Gillis-hosted event, presenting the comedian with a child-sized Knicks jersey before roasting his height, career and personal life.
“I played in the NFL for 23 seasons, but I’ve never seen anyone drop the ball like this,” Brady told the crowd.
The seven-time Super Bowl champion’s appetite for serious wrist candy is well documented. He wore a blue ceramic Audemars Piguet Royal Oak worth roughly $500,000 at the big game this year and a $740,000 Jacob & Co. Caviar Tourbillon at the 2025 championship. He also auctioned off 21 timepieces at Sotheby’s in December 2025, including a one-of-one Audemars Piguet that sold for $720,000.
He also flashed another diamond-covered timepiece — the Jacob & Co. Billionaire Ashoka, worth $3.3 million — at the 2025 Super Bowl.
The Rolex, though, is in a different weight class entirely.