In the heart of Nashville, where the twang of guitars and the allure of the stage meet, country music stars seeking a touch of glamour know exactly where to turn: Daniel Diamond.

Founded in 2019 by the dynamic duo of Daniel Musto and Lani Lupton, Daniel Diamond has quickly become synonymous with the vibrant sparkle that complements country music’s greatest talents, as well as their devoted fans.

“Country singers are drawn to Daniel Diamond because we amplify their style and have a strong connection with their audience,” Musto shared with On The Red Carpet during the CMA Fest. “We create pieces that blur the lines between fan and superstar, fostering a sense of community that we cherish deeply.”

The brand’s collection is diverse and eye-catching, including jackets, tops, hats, accessories, boots, and even rhinestone-adorned guitars. These dazzling creations have adorned stars like Megan Moroney, Shania Twain, Gwen Stefani, and Beyoncé, among others.

With a playful twinkle in his eye, Diamond quipped, “We say if you stand still long enough, we will rhinestone you.”

Tanner Addell was hoping for just that when we saw her at CMA Fest. She walked into their pop-up at Fan Fair X and picked a little something out for herself.

“As you can see they’re AMAZING and I love rhinestones. But truly from the bottom of my heart, Daniel is one of the first people I met in town so to see his brand be so successful is one of my dreams for him,” Addell said.

“We like to really unbutton country music and make you feel relaxed in your clothes,” Musto said.

While Daniel Diamond doesn’t do CMA Awards red carpet looks, Musto hinted that if you head to one of the after parties, you’ll likely see one of his pieces on someone famous.

“The 59th Annual CMA Awards” ceremony airs November 19 at 8pm EST/7pm CST on ABC and streams the next day on Hulu and Hulu on Disney+.

And don’t miss our live streaming preshow, “On The Red Carpet at the CMA Awards” beginning at 5 p.m. ET/2 p.m. PT before the ceremony featuring live interviews with the nominees, performers and presenters, red carpet fashion analysis and more! You can stream it all live at OnTheRedCarpet.com, CMAAwards.com, YouTube.com/OnTheRedCarpet and Hulu.