The devastating wildfires in Los Angeles have left families without homes as frontline workers and first responders battle the blaze. Frontline Impact Project, which was launched by the founder of KIND Snacks in the wake of COVID-19 to get supplies to first responders, is now helping frontline workers in LA get what they need. Weelicious founder Catherine McCord is one of the organization’s partners. She also happens to live near the Pasadena area that was impacted by the fires.

“I’ve been really on the ground myself working with a lot of brands. The brands have been incredible about trying to just get food and other products to the families,” McCord told Fox News. “Right now, most of the families are displaced, so I think we’re trying to take care of our frontline workers who are still hard at work making sure the fires are contained, and then slowly but surely getting to the families.”

Firefighters watch as the Palisades Fire, one of several simultaneous blazes that have ripped across Los Angeles County, burns in Mandeville Canyon, a neighborhood of Los Angeles, on Jan. 12, 2025.

Amid the “layered and complicated” situation, McCord expressed some optimism about the response, saying that she has “seen Los Angeles coming together in such an impactful way.”

In addition to Weelicious, Blue Lizard Sunscreen, Justin’s Peanut Butter, Kachava All in One Nutrition, Love Corn Snacks, Banza Pasta and Spindrift are working with Frontline Impact Project to get their products to the frontlines.

Smoke rises from the charred remains of a structure at the Pasadena Waldorf School campus, Sunday, Jan. 12, 2025, in Altadena, Calif.  (AP Photo/Chris Pizzello)

As of early Thursday morning, at least 25 people were confirmed to have died in the disaster, while dozens remain missing. Additionally, Cal Fire estimated that more than 12,000 structures were destroyed in the blaze and over 40,600 acres had been burned.